Digital Marketing Specialist

University of St. Augustine for Health Sciences Career Center•Austin, TX

11d

About The Position

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. Working closely with the Executive Director, this role serves as the internal point person for paid media operations and performance, monitoring budgets and results, ensuring accurate campaign tracking, managing forms and targeting constraints, and turning performance insights into recommendations. The role also supports conversion rate optimization testing and lifecycle campaigns in Marketo in partnership with the broader marketing team. The specialist champions digital marketing to build brand awareness and strengthen the marketing pipeline. In collaboration with internal clients, external agencies, faculty, and staff, the role helps develop and implement marketing strategies guided by the college's strategic plan. Under minimal supervision, the specialist identifies and prioritizes marketing needs, develops plans to address them, analyzes results, and recommends and implements strategies and programs that advance institutional goals and the student experience from initial inquiry through graduation and beyond. The position focuses on paid media and related marketing operations; it does not focus on organic social media management, community management, or primary content creation. Work is performed primarily in a standard office environment and may involve moderate noise. The role involves operating a personal computer for six to eight hours daily, along with physical functions typical of an office setting. Travel may be required.

Requirements

Bachelor’s degree in marketing, analytics, or a related field.
3–5 years of experience supporting or managing paid media and email campaigns.
Hands-on experience with paid media platforms such as Google Ads or Meta in an agency or in-house support capacity.
Working knowledge of web analytics tools such as GA4 or SEMRush.
Strong comfort with data, reporting, and performance analysis.
Excellent verbal and written communication skills.
Strong analytical skills and exceptional attention to detail.
Demonstrated passion for learning and applying digital best practices.
Highly developed teamwork skills.
Excellent project management skills, including the ability to manage competing priorities and maintain strong partner relationships.
Ability to establish and maintain positive working relationships with the public, supervisors, professional staff and faculty, and coworkers.

Nice To Haves

Experience with marketing automation or CRM platforms such as Marketo or Salesforce.

Responsibilities

Plan paid media strategy with the Executive Director, translating business objectives and marketing goals into effective, measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels, including search, social, and display, in collaboration with the digital marketing agency.
Monitor campaign performance, pacing, spending, budgets, and goals.
Review agency reporting, identify trends, and recommend campaign optimizations.
Analyze downstream performance and ensure campaigns align with institutional objectives, audience strategies, and regulatory and state requirements.
Ensure accurate tracking from advertising platforms to Marketo and the CRM; partner with Marketing Operations and IT to troubleshoot data-flow issues.
Update and audit campaign forms and lead-capture flows.
Develop and implement a conversion rate optimization testing roadmap for paid landing pages with Marketing Web and Operations team members.
Support light automation and campaign setup in Marketo in coordination with Marketing Operations.
Assist with email deployment for lifecycle campaigns as needed.
Help implement integrated channel strategies, coordinating with content, website, and marketing operations teams.
Build and maintain relationships with marketing managers, agencies, Web, Content, IT, and Product stakeholders to enable access to and exchange of digital insights.
Help identify and prioritize college marketing needs, develop strategies and plans, measure and analyze results, and recommend and implement new strategies and programs.
Perform other duties and responsibilities management may assign.
Travel when required.