Digital Marketing Specialist

J.S. Held•Charlotte, NC

About The Position

This is a hands-on digital marketing role creating and executing digital content and campaigns across J.S. Held’s global organization. The work spans website management, social media, email, and integrated digital campaigns. The specialist collaborates with subject-matter experts and stakeholders worldwide and translates broader marketing strategies into effective digital communications. Success requires flexibility, initiative, attention to detail, strong writing and creative marketing skills, and the ability to manage multiple projects with precision and accountability. The role includes planning and coordinating integrated campaigns; managing corporate social media calendars and publishing; creating and delivering email communications; maintaining website content in the CRAFT content management system; and tracking performance across digital channels. The specialist works with marketing colleagues, corporate communications, design, HR, business stakeholders, and internal and external specialists to align content and improve digital results.

Requirements

Project management, organization, and time management skills, including the ability to independently manage multiple initiatives from concept through final reporting.
Copywriting and copyediting skills, including the ability to understand business objectives, client needs, and target audiences and translate complex subject matter into clear, engaging digital content.
Social media marketing experience, particularly with LinkedIn.
Email marketing experience; Delivra experience is preferred.
Experience managing website content through a content management system (CMS).
Ability to evaluate emerging technologies and digital trends and recommend appropriate opportunities for adoption.
Experience using Microsoft 365 and Adobe Creative Cloud or similar tools.
Visual design and creative execution skills, including creating and adapting polished graphics from established templates, applying design judgment, and collaborating with a design team on complex creative needs.
Digital marketing reporting and performance-metrics skills, including interpreting results and identifying meaningful trends.
Strong collaboration and stakeholder-management skills, including assessing business needs and recommending effective digital marketing solutions.
A detail-oriented, solutions-focused approach and adaptability in navigating changing priorities and roadblocks.

Nice To Haves

Experience in a marketing role for a professional services organization.
Video editing experience and capabilities.
Experience using Delivra for email marketing.

Responsibilities

Plan and coordinate integrated digital campaigns across social media, email, and other marketing channels, aligning objectives, audiences, messaging, schedules, and approvals.
Develop campaign assets, including copy, visuals, audience segments, content formats, and calls to action, and identify ways to improve relevance and engagement.
Manage stakeholder reviews and perform quality assurance on campaign content, links, targeting, and delivery.
Monitor social media, email, website, and digital marketing trends, platform changes, and best practices; identify relevant risks and opportunities.
Manage the corporate social media calendar and publishing schedule; develop, review, and publish organic social content.
Create or adapt brand-aligned social media graphics, videos, and other assets, and manage stakeholder reviews and platform-specific requirements.
Monitor corporate social profiles and coordinate responses to comments, tags, reposts, and potential reputational concerns.
Identify opportunities to amplify content across company, employee, and external social accounts; support employee and subject-matter-expert social media training, profile optimization, and promotional assets.
Coordinate ongoing management and annual review of the corporate observances calendar, and audit social profiles and published content for accuracy and relevance.
Write and develop external email communications, including newsletters, event communications, company announcements, and thought leadership promotions.
Create or adapt email visuals using established templates; manage reviews, audience segmentation, quality assurance, scheduling, and delivery.
Optimize email subject lines, content, timing, targeting, and calls to action through testing and performance analysis; maintain accurate lists and comply with data privacy and consent requirements.
Manage website content updates in the CRAFT content management system, including articles, news, case studies, branch locations, expert biographies, events, and company culture content.
Prepare and format web copy, imagery, links, and page elements to brand and website standards; perform quality assurance before and after publishing.
Coordinate website updates with editorial calendars, event schedules, and business priorities; support SEO, website performance, and other digital optimization initiatives with internal and external specialists.
Audit the website and address broken links, outdated content, metadata, tagging, and other quality issues.
Track digital channel and campaign performance, identify trends and opportunities, and develop accurate monthly, quarterly, annual, and ad hoc reports.
Apply campaign performance, audience engagement, and A/B testing insights to improve future communications.