Digital Marketing Specialist

Action Day Schools • San Jose, CA

8d • $90,000 - $98,000 • Hybrid

About The Position

Action Day Schools is seeking a Digital Marketing Specialist to join its small, collaborative marketing team. The role supports how the organization connects with current and prospective families across digital channels, combining digital marketing strategy, analytics, vendor management, project management, and hands-on execution. The specialist will work with agencies, vendors, internal team members, and partners to optimize marketing performance and strengthen awareness, engagement, lead generation, and enrollment.

The position requires full-time, on-site attendance at the Corporate Office in West San Jose for the first 90 days. After that, the schedule transitions to hybrid, with three days in the office and two days working remotely per week. The compensation range is $90,000–$98,000 per year. Action Day Schools provides early education, private elementary and middle school, and enrichment programs, and has served the Bay Area community for nearly 60 years.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field.
• 3–5+ years of digital marketing experience.
• Strong understanding of digital advertising, SEO, social media, email marketing, websites, and digital analytics.
• Experience working with and managing marketing agencies, vendors, or outside partners.
• Ability to understand marketing data and translate it into clear recommendations and next steps.
• Strong project management, organization, and follow-through.
• Excellent written and verbal communication skills.
• Strong emotional intelligence and ability to build positive, productive relationships with different personalities and teams.
• Proactive mindset and willingness to take ownership, solve problems, and follow through.
• Comfort moving between big-picture strategy and hands-on marketing needs.
• Ability to manage multiple priorities while maintaining strong attention to detail.

Nice To Haves

• Experience with Google Analytics, Google Tag Manager, WordPress, or similar platforms.

Responsibilities

• Manage relationships with the digital advertising agency and other marketing vendors, keeping projects on track and ensuring marketing investments are used effectively.
• Review digital advertising performance across Google, Meta, and other channels, working with agency partners to identify optimization opportunities.
• Manage relationships with digital platforms and partners, including Yelp, Niche, PrivateSchools.com, and Bay Area Parent.
• Partner with the SEO agency on SEO strategy, website optimization, keyword opportunities, and content development.
• Create and coordinate digital content as needed, including promotional emails, website copy, blog posts, and other marketing communications.
• Oversee social media strategy and support team members responsible for day-to-day content creation and posting.
• Track and report on social media engagement, digital campaign performance, lead generation, website activity, and other key marketing metrics.
• Analyze marketing spend and performance across channels and recommend ways to improve results and maximize investment.
• Manage marketing projects from planning through completion, coordinating internal team members, vendors, and partners to keep timelines and deliverables on track.
• Identify new marketing opportunities and bring forward ideas to strengthen awareness, engagement, lead generation, and enrollment.
• Support the marketing team as needed, including leading larger initiatives and helping execute smaller, time-sensitive projects.

Benefits

• Vacation, sick, and holiday pay, including a paid holiday closure in late December.
• Medical, dental, and vision insurance.
• 401(k).
• FSA.
• Long-term disability insurance.
• Life insurance.
• Childcare/private education tuition discount benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level