Digital Marketing Specialist

J.S. Held LLC•Charlotte, NC

3d•$65,000 - $80,000•Remote

About The Position

J.S. Held is seeking a hands-on Digital Marketing Specialist to create and execute digital content across its global organization. The role covers website, social media, email, and integrated digital campaigns, translating broader marketing strategies into effective digital communications. The successful candidate is a creative, capable writer who works collaboratively with subject matter experts and stakeholders, manages multiple priorities, and delivers accurate, high-quality work in a fast-paced and globally collaborative environment. The position also tracks channel and campaign performance and uses reporting and testing insights to improve future communications.

Requirements

Project management, organization, and time management skills, including the ability to independently manage multiple initiatives from concept through final reporting.
Copywriting and copyediting skills, with the ability to translate complex subject matter into clear, engaging digital content informed by business objectives, client needs, and target audiences.
Social media marketing experience, particularly with LinkedIn.
Email marketing experience.
Experience managing website content through a content management system (CMS).
Ability to evaluate emerging technologies and digital trends and recommend appropriate opportunities for adoption.
Experience using Microsoft 365 and Adobe Creative Cloud or similar tools.
Strong collaboration and stakeholder-management skills, including the ability to assess business needs and recommend effective digital marketing solutions.
Detail-oriented, solutions-focused approach and adaptability when navigating changing priorities and roadblocks.

Nice To Haves

Experience using Delivra for email marketing.
Visual design and creative execution skills, including creating and adapting polished graphics from established templates and collaborating with a design team on more complex needs.
Digital marketing reporting and performance metrics experience, including interpreting results and identifying meaningful trends.
Experience in a marketing role for a professional services organization.
Video editing experience and capabilities.

Responsibilities

Plan and coordinate integrated digital campaigns across social media, email, and other marketing channels, aligning objectives, audiences, messaging, timing, and approvals with stakeholders.
Develop campaign assets, including copy, visuals, audience segments, content formats, and calls to action; identify opportunities to improve relevance and engagement.
Stay current on social media, email, website, and digital marketing trends and best practices; identify risks and opportunities.
Manage stakeholder reviews and quality assurance for campaign content, links, targeting, and delivery.
Manage the corporate social media calendar and publishing schedule, and develop, review, and publish organic content.
Create and adapt brand-aligned social media graphics, videos, and other assets; manage platform-specific requirements and stakeholder reviews.
Monitor corporate social profiles and coordinate timely responses to comments, tags, reposts, and potential reputational concerns.
Identify opportunities to amplify content across company, employee, and external social media accounts.
Support employees and subject-matter experts with social media training, profile optimization, and promotional assets.
Coordinate ongoing management and annual review of the corporate observances calendar, and audit social profiles and published content for accuracy and relevance.
Develop copy and content for external email communications, including newsletters, events, announcements, and thought leadership promotions.
Create and adapt brand-aligned email visuals using established templates; manage reviews, segmentation, quality assurance, scheduling, and delivery.
Optimize email subject lines, content, timing, targeting, and calls to action through testing and performance analysis.
Maintain email list accuracy, audience segmentation, and compliance with applicable data privacy and consent requirements.
Manage website content updates in the CRAFT content management system, including articles, news, case studies, branch locations, expert biographies, events, and company culture content.
Prepare, format, publish, and maintain website copy, imagery, links, and page elements in accordance with brand and website standards; conduct quality assurance before and after publishing.
Coordinate website updates with editorial calendars, event schedules, and business priorities; work with internal and external specialists on SEO, website performance, and digital optimization.
Conduct regular website audits and address broken links, outdated content, metadata, tagging, and other quality issues.
Track digital campaign, social media, email, and website performance; identify trends and opportunities for improvement.
Prepare accurate and timely monthly, quarterly, annual, and ad hoc performance reports, and apply performance and A/B testing insights to improve future communications.