Digital Marketing Specialist
About The Position
The Digital Marketing Specialist maintains and strengthens Mary Free Bed's digital presence across its websites and online business profiles. The role handles website updates and content publishing in WordPress, maintains accurate Google Business Profile, Yelp, and other listings, responds to online reviews, and supports search engine optimization through audits and implementation. The specialist prepares digital performance reports and works with departments across the Mary Free Bed system to fulfill digital requests consistently with brand and organizational standards. Working with the marketing team, the role helps ensure Mary Free Bed is accurately and effectively represented online so more patients can find and access care. The position is based at Mary Free Bed Rehabilitation Hospital in Grand Rapids, Michigan, within External Relations, and is scheduled for 40 hours Monday through Friday. The role also supports customer service, teamwork, direct communication, discreet handling of confidential information, and departmental quality-improvement efforts. Mary Free Bed describes commitments to treating people with dignity and respect, expanding opportunity, growing talent, providing welcoming experiences, taking action against discrimination, honoring differences, and educating staff, patients, and communities.
Requirements
- Bachelor's degree in a related field.
- Excellent writing and proofreading skills.
- Experience using the backend of WordPress.
- Knowledge of digital analytics.
- Excellent communication and collaboration skills.
- Ability to multitask to complete projects on time.
- Demonstrated commitment to the organizational mission.
- A portfolio or samples of digital advertising campaign work will be required.
Responsibilities
- Manage and maintain online business profiles, including Google Business Profile and Yelp; update hours, holiday hours, and photos; respond to reviews; and create new profiles as needed.
- Perform general website maintenance in WordPress, including editing and creating pages, publishing blogs, podcasts, and in-the-media posts, updating location pages, staff listings, and logos, and managing redirects.
- Complete enhanced website updates, including forms, headers, and footers.
- Conduct SEO audits and implement recommendations as assigned by the digital marketing manager.
- Pull and prepare digital performance data reports as assigned by the digital marketing manager.
- Collaborate with departments across the Mary Free Bed system to fulfill digital requests and ensure consistency with brand and organizational standards.
- Write and proofread web content in accordance with AP style.
- Demonstrate excellent customer service and standards of behavior; encourage, coach, and monitor these standards in team members.
- Promote teamwork and direct communication with coworkers and handle confidential information discreetly and sensitively.
- Contribute to quality improvement by identifying problems and seeking solutions.
- Promote patient and family satisfaction where possible and participate in departmental efforts to monitor and report customer service.
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What This Job Offers
Job Type
Full-time
