Digital Marketing Specialist

Bigos Management•Golden Valley, MN

1d•Hybrid

About The Position

The Digital Marketing Specialist is responsible for the digital infrastructure and online presence across Bigos Management’s communities. The role owns website CMS management and content, business listings and ILS feeds, portfolio-wide online reputation management through SOCi, and attribution and UTM tracking. In partnership with the Marketing Manager, the specialist supports paid search and paid social campaigns. The position works closely with the Performance Marketing Specialist and Revenue Management to keep digital channels accurate, properly tracked, and aligned with leasing strategy. It also supports the company’s employee-first culture and core values of relationships, development, quality, and responsibility. The position is based in Golden Valley, Minnesota, with a hybrid work option available; the employee must be based locally. Responsibilities span digital advertising, content creation and promotion, website management, listings, reputation management, portfolio monitoring, ticket management, quality assurance, and analytics and reporting. The role requires the ability to perform its duties satisfactorily, with reasonable accommodations available for individuals with disabilities. The work environment is an office setting under a hybrid work model. Physical demands include using standard office equipment and a computer, maintaining attention to detail despite interruptions, lifting and carrying items up to 20 pounds, reading printed material and computer screens, communicating in person and by telephone, and navigating buildings and properties, including stairs and hallways.

Requirements

At least 2 years of experience in digital marketing or a related field.
Fluent in English, with strong oral and written communication skills.
Ability to use tact, diplomacy, and a clear, courteous manner when dealing with coworkers and the public.
Exceptional attention to detail and ability to accurately audit large volumes of data and listings and identify discrepancies.
Ability to maintain website accessibility and legal compliance by applying ADA and WCAG standards and Fair Housing guidelines to web content, images, and digital advertising.
Decision-making, problem-solving, and time-management skills.
Ability to manage multiple projects or tasks simultaneously with self-direction.
Knowledge of marketing best practices and trends in the multifamily housing industry.
Knowledge of marketing software, content management systems, attribution and UTM tracking, SEO tools, and marketing analytics tools.
Physical ability to work in a standard office setting and use standard office equipment, including a computer; maintain attention to detail despite interruptions; lift and carry items weighing up to 20 pounds; read printed material and computer screens; communicate in person and over the telephone; and navigate properties and buildings, including stairs and hallways.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, Communications, or a related field preferred.
Experience in the multifamily housing or hospitality industry preferred.
Highly creative, with experience identifying target audiences and creating digital campaigns intended to motivate, inform, and educate.
Prior experience managing and leading SEO/SEM and social media.
Yardi SiteManager experience highly preferred.
Canva experience preferred.

Responsibilities

Support implementation and monitoring of paid search and paid social campaigns across communities in partnership with the Marketing Manager.
Manage integrations between the company’s Content Management System and paid advertising websites.
Own attribution tracking across communities for phone, email, and business listings, including UTM tracking and implementation, in coordination with the Performance Marketing Specialist.
Work with the Marketing Manager on monthly targeted advertising budgets and track spending with Operations.
Collaborate with the Sr. Brand & Content Specialist on blog articles, SEO performance, content topics, keywords, and updates to existing content.
Coordinate with the Social Media & Marketing Coordinator on social content and participate in content brainstorming sessions.
Manage the CMS and website content for all properties, including photography, leasing specials, widgets, interactive maps, new features, and other site-level changes.
Manage SEO tags, metadata, and on-page optimization, coordinating with SEO partners on recommendations and organic search visibility.
Use SOCi to review SEO performance and search quality scores, and flag trends and opportunities to the Marketing Manager and Performance Marketing Specialist.
Make nudge marketing updates following pricing calls so website content reflects current availability and pricing strategy.
Conduct regular website audits for accuracy, completeness, and brand standards compliance.
Manage digital assets across websites, listings, and digital channels in coordination with the Social Media & Marketing Coordinator.
Partner with the Performance Marketing Specialist on website and conversion optimization for watch list and focus call properties, implementing approved changes while maintaining other community websites.
Update and monitor business listings, Google Business Profiles, and ILS feeds, keeping property details current.
Audit listings, Google Business Profiles, and ILS feeds for accurate names, addresses, and phone numbers; correct discrepancies and track them through resolution.
Maintain consistency across business listings, property websites, and call tracking to support attribution and search visibility.
Manage portfolio-wide online reputation through SOCi by monitoring reviews across platforms.
Oversee the review response process, ensuring site team responses are timely, on brand, and Fair Housing compliant; review and approve responses as needed and provide guidance and corrections.
Attend Pricing and Revenue Management calls as the digital marketing representative and provide website and digital channel context to support leasing strategy.
Monitor portfolio vacancy trends and flag notable availability increases or traffic slowdowns to the Performance Marketing Specialist.
Coordinate with the Performance Marketing Specialist to use digital channel data in action plans and lead generation strategies for watch list and focus call properties.
Manage, assign, and respond to Zendesk tickets, routing requests appropriately and ensuring timely resolution.
Perform pre-launch campaign quality assurance, checking links, tracking, UTMs, and creative for accuracy.
Monitor and report on website traffic, reputation efforts, search standings, attribution data, and other marketing data as needed.
Use analytics tools to generate insights and support data-driven decisions.

Benefits

Competitive benefit package, including an HSA employer contribution, with benefits starting on the first day of the month after hire.
401(k) plan with employer match.
Ten paid holidays, with no waiting period to receive holiday pay.
Generous paid time off (PTO) and rollover options.
Volunteer time off (VTO) and additional company-sponsored volunteer opportunities.
Company-paid life insurance.
Company-paid short-term and long-term disability.
Employee Assistance Program (EAP).
Educational assistance options.
Rent discount.
Life Time Fitness membership discount.