Digital Marketing Specialist

WSI•Suwanee, GA

18d

About The Position

The Digital Marketing Specialist executes WSI’s digital content strategy and supports internal and external communications with independence and initiative. The role ensures messaging is consistent, engaging, and aligned with the company’s brand positioning. It contributes to digital marketing performance, brand presence, lead generation, and business growth across global markets. The position carries out digital marketing activities across channels, plans and analyzes campaigns, supports WSI’s LinkedIn presence, and coordinates content such as white papers and case studies. It also works closely with Sales and other internal stakeholders, represents WSI at events and conferences, and creates branded digital assets. The role is based in Suwanee, Georgia, and is full-time.

Requirements

At least 5 years of hands-on experience executing and optimizing digital marketing channels such as social media, email, websites, and SEO.
Proficiency with presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop and Illustrator), Canva, or equivalent.
Experience with CMS and website editing, such as WordPress or equivalent.
Experience using CRM and email marketing platforms, such as Salesforce, HubSpot, or similar.
Experience executing social media campaigns and content strategies, particularly on LinkedIn.
Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms.
Bachelor’s degree in Marketing, Business, Communication, or a related field.
Ability to independently organize and advance multiple marketing priorities while collaborating with Sales, technical teams, leadership, and other internal stakeholders.

Nice To Haves

Experience in an industrial environment and/or familiarity with welding services, thermal spray, industrial repair, or asset integrity.
Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment.

Responsibilities

Execute WSI’s digital content strategy and maintain consistent, engaging messaging across channels.
Support development and maintenance of WSI’s brand voice and professional presence.
Carry out day-to-day digital marketing activities across global markets, monitoring and adjusting campaigns to drive conversions and lead generation.
Develop and deliver structured content calendars across platforms, aligned with business priorities.
Analyze campaign performance using data and analytics tools and recommend improvements.
Manage WSI’s LinkedIn activity, including structured posting schedules, executive profile support, and coordination with Sales.
Develop and maintain an annual pipeline of white papers and case studies, coordinating plans, stakeholders, deadlines, and promotion across LinkedIn and the company website.
Represent WSI at events and conferences, engaging with prospects and stakeholders and developing knowledge of WSI’s offerings.
Collaborate with Sales on lead generation activities, including campaign execution, CRM use, email marketing, and reporting on campaign impact.
Identify and implement improvements to digital marketing activities, including effective use of AI and emerging tools.
Design and produce digital assets, including graphics, presentations, and visual content, using tools such as Adobe Creative Suite and PowerPoint while maintaining consistent branding.
Manage priorities and projects independently, coordinating with internal stakeholders and seeking input as needed.
Perform other duties as assigned.