Digital Marketing Specialist

Hilltop Residential Management•Houston, TX

25d•Onsite

About The Position

Hilltop Residential is seeking an analytical, technology-minded Digital Marketing Specialist to grow the company’s digital marketing capabilities as its multifamily portfolio expands. Working closely with the Director of Marketing, the role implements, manages, and measures marketing systems, search initiatives, and analytics that support a portfolio-wide strategy. The ideal candidate is curious, proactive, comfortable working with data, and able to turn analysis into clear recommendations while helping make marketing initiatives measurable and scalable. The position supports marketing technology administration and optimization, SEO, answer engine optimization, emerging AI-search initiatives, local search, and digital listings. It also analyzes digital marketing performance and evaluates marketing technology pilots and other initiatives using analytics platforms and performance data. The role is based at Hilltop Residential’s Corporate Office in Houston, Texas. Hilltop Residential is a real estate investment company founded in 2017 that owns and operates $3 billion of multifamily properties across major markets in Texas and the southeastern United States.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or equivalent practical experience.
Approximately 3–5 years of hands-on experience in digital marketing, marketing technology, SEO, marketing analytics, or a related discipline.
Working knowledge of SEO principles, including technical SEO, local SEO, and content SEO.
Experience using GA4 and Google Search Console to analyze website and search performance.
Familiarity with Google Tag Manager, conversion tracking, and digital marketing attribution.
Experience working with marketing dashboards, reporting tools, and performance data.
Strong organizational, communication, and project coordination skills, with the ability to manage multiple initiatives simultaneously.
Multifamily real estate, property management, or multi-location marketing experience.

Responsibilities

Implement, administer, and optimize marketing technology platforms and digital marketing tools across the portfolio.
Support SEO, answer engine optimization (AEO), and emerging AI-search initiatives to improve property visibility and discoverability.
Coordinate marketing technology pilots, including vendor collaboration, platform setup, testing, troubleshooting, and optimization.
Monitor website health, organic search visibility, and local search presence to identify technical issues and opportunities.
Support Google Business Profile optimization, local search initiatives, and digital listing consistency.
Collaborate with website providers, SEO partners, and other technology vendors to ensure initiatives are implemented effectively and meet performance expectations.
Develop repeatable processes and workflows to scale successful initiatives across the growing portfolio.
Analyze digital marketing performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager (GTM), and other marketing analytics tools.
Track and report on marketing performance indicators, including website traffic, conversions, and source attribution.
Evaluate marketing technology pilots and initiatives by establishing baseline measurements, monitoring results, identifying trends, and assessing effectiveness.
Analyze portfolio-wide marketing performance to identify underperforming properties, emerging trends, and opportunities for improvement.
Support measurement and evaluation of digital presence, local listings, and social media performance across corporate and property-level channels.
Identify gaps or inconsistencies in marketing data, tracking, or attribution and recommend solutions.