Digital Marketing Specialist

Duckpin•Towson, MD

7d•$60,000 - $70,000•Hybrid

About The Position

7ten Digital Marketing, a Duckpin company, is a digital marketing agency focused on SEO/AEO, PPC, and lead-generating websites for construction and home services businesses. Their mission is to deliver real results—qualified leads that help their clients grow. They are looking for a hands-on Digital Marketing Specialist to execute and coordinate digital marketing work across SEO, paid media, analytics, and websites. The specialist will work closely with the internal team to turn client goals and marketing strategies into concrete deliverables, including completing marketing tasks, coordinating website and campaign updates, reviewing implementation, analyzing performance, and ensuring projects move forward. The role also involves direct communication with assigned clients, participation in strategy and performance conversations, and translating results and recommendations into clear next steps. This is a hybrid position, requiring candidates to be within driving distance of Towson, MD for occasional in-person meetings and team sessions.

Requirements

1+ years of experience working in a digital marketing agency environment
Working knowledge of WordPress websites, SEO, Google Ads, and digital analytics
Hands-on experience with tools such as Google Analytics, Google Search Console, Screaming Frog, Semrush, and Ahrefs
Ability to analyze marketing performance and identify practical next steps
Strong task management and project coordination skills
Detail-oriented and comfortable managing work across multiple active accounts
Strong written and verbal communication skills
Ability to communicate effectively with both clients and internal team members
Proven ability to execute on digital marketing tasks, not just plan or advise

Nice To Haves

Experience with Google Analytics, Tag Manager, and Search Console
Familiarity with lead tracking, call tracking, and attribution workflows
Experience with Google Local Services Ads or Meta Ads
Experience improving landing pages and website conversion rates
Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
Experience working with construction, remodeling, or home services businesses

Responsibilities

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks
Perform keyword research, competitive research, content analysis, and technical website reviews
Coordinate and QA website updates, landing pages, tracking implementations, and technical fixes
Review campaign and website performance to identify opportunities for improvement
Translate marketing strategies into concrete tasks, deliverables, and timelines
Follow projects through to completion and confirm that work has been implemented correctly
Interpret digital performance data and turn it into clear, actionable recommendations
Support Google Ads, SEO, lead tracking, and conversion optimization initiatives
Create clear documentation for project scopes, requirements, findings, and next steps
Prepare reporting and performance updates for clients
Participate in client calls, discovery sessions, and performance reviews
Manage day-to-day communication for assigned client accounts
Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries