Digital Marketing Specialist

University of St. Augustine for Health Sciences Career Center•Austin, TX

14d•$55,600 - $82,200•Hybrid

About The Position

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. Working closely with the Executive Director, the specialist serves as the internal point person for paid media operations and performance, including campaign monitoring, budget oversight, tracking accuracy, forms, targeting constraints, and performance recommendations. The role also assists with conversion rate optimization (CRO) tests and Marketo lifecycle campaigns in partnership with the marketing team. The specialist works with internal clients, external agencies, faculty, and staff to develop and implement marketing strategies aligned with the college’s strategic plan and institutional goals. Under minimal supervision, the role identifies and prioritizes marketing needs, develops strategies and plans, measures and analyzes results, and recommends and implements programs to meet goals and enhance the student experience from inquiry through graduation and beyond. This is a campus-based position at either the Austin, Texas, or San Marcos, California campus, with a hybrid schedule requiring three days on campus. The role may require travel. Work is performed primarily in a standard office environment and includes operating a personal computer for six to eight hours daily. The position does not focus on organic social media management, community management, or primary content creation.

Requirements

Bachelor’s degree in marketing, analytics, or a related field.
3–5 years of experience supporting or managing paid media and email campaigns.
Hands-on experience with paid media platforms such as Google Ads or Meta, in an agency or in-house support capacity.
Working knowledge of web analytics tools such as GA4 or SEMRush.
Strong comfort with data, reporting, and performance analysis.
Excellent verbal and written communication skills.
Strong analytical skills and exceptional attention to detail.
Passion and desire to learn and apply digital best practices.
Demonstrated teamwork skills.
Excellent project management skills, including managing competing priorities and building and maintaining strong partner relationships.
Ability to establish and maintain positive working relationships with the public, supervisors, professional staff and faculty, and coworkers.

Nice To Haves

Experience with marketing automation or CRM platforms such as Marketo or Salesforce is preferred.

Responsibilities

Plan paid media strategy with the Executive Director, translating business objectives and marketing goals into measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels, including search, social, and display, in collaboration with the digital marketing agency.
Monitor campaign performance, pacing, spending, budgets, and goals.
Review agency reporting, identify performance trends, and recommend optimizations.
Analyze downstream performance and ensure campaigns align with institutional objectives, audience strategies, and regulatory and state requirements.
Ensure accurate tracking from advertising platforms to Marketo and the CRM; partner with Marketing Operations and IT to troubleshoot data flow issues.
Update and audit campaign forms and lead-capture flows.
Develop and implement a CRO testing roadmap for paid landing pages with Marketing Web and Operations team members.
Support light automation and campaign setup in Marketo in coordination with Marketing Operations.
Assist with email deployment for lifecycle campaigns as needed.
Support integrated channel strategies and coordinate with content, website, and marketing operations teams to deliver cohesive campaigns.
Build and maintain relationships with marketing managers, agencies, Web, Content, IT, and Product stakeholders to facilitate access to and exchange of digital insights.
Identify and prioritize marketing needs, develop strategies and plans, measure and analyze results, and recommend and implement programs to achieve goals.
Perform other duties and responsibilities that management may deem necessary.