Digital Marketing Specialist

Baylor University•Waco, TX

4d•Hybrid

About The Position

The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). The specialist serves as the Business School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. The role ensures alignment with digital brand standards and advises the Director of Marketing and Communications on recommended digital changes. The position develops and executes digital campaigns to support awareness, engagement, enrollment, and other strategic objectives. It manages and maintains HSB digital properties, supports website content and user-experience improvements, analyzes performance, and oversees email strategy and communications for a range of audiences. A hybrid work arrangement may be considered on a case-by-case basis.

Requirements

Bachelor’s degree.
Three years of relevant experience; a combination of education and experience may be considered in lieu of one another.
Must currently be authorized to work in the United States on a full-time basis.

Nice To Haves

Five years of relevant experience preferred.
Higher education or non-profit experience preferred.

Responsibilities

Develop and execute targeted digital campaigns to increase awareness of HSB undergraduate and graduate programs, engage prospective students and families, maintain and enhance alumni and corporate engagement, and support enrollment and other strategic objectives.
Support optimization and maintenance of program web pages, develop new pages, and guide website content strategy so programs are effectively marketed and discoverable.
Collaborate with the University’s central Marketing and Communications team on website initiatives that strengthen program visibility, improve the prospective-student user journey, and create a cohesive digital experience.
Use optimized web content, intuitive navigation, and user-focused design to guide prospective students from program discovery to inquiry and application.
Manage HSB’s digital properties and ensure website content is accurate, current, accessible, and aligned with University brand standards.
Manage website updates through Drupal and streamline requests from departments and programs to improve efficiency, consistency, and digital governance.
Manage and maintain the Baylor Business Review and Baylor Angel Network (BAN) WordPress websites, ensuring functionality, content quality, and a consistent user experience.
Monitor and analyze website traffic, search performance, and audience engagement using Google Analytics, Google Search Console, and other digital platforms to inform marketing strategies and identify opportunities for improvement.
Manage the HSB email account and oversee mass email strategy and development through EMMA, including departmental annual reports, donor communications, Dean’s messages, and newsletters.
Coordinate email communications for alumni, faculty, staff, students, administration, donors, advisory board members, parents, and AACSB deans, ensuring consistency, accuracy, and alignment with Business School priorities.
Perform other duties as assigned to support Baylor’s mission.
Comply with University policies.
Maintain regular and punctual attendance.