Digital Marketing Specialist

University of St. Augustine for Health Sciences•Austin, TX

11d

About The Position

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. Working closely with the Executive Director, this role serves as the internal point person for paid media operations and performance. Responsibilities include monitoring performance and budgets, ensuring accurate campaign tracking, managing forms and targeting constraints, and turning performance insights into actionable recommendations. The specialist also assists with conversion rate optimization (CRO) tests and lifecycle campaigns in Marketo in partnership with the marketing team. The role champions digital marketing to build brand awareness and strengthen the marketing pipeline. In collaboration with internal clients, the specialist coordinates work with external agencies and internal faculty and staff. Guided by the college’s strategic plan, the specialist helps develop and implement marketing strategies that support institutional goals and enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, the specialist identifies and prioritizes marketing needs, develops strategies and plans, measures and analyzes results, and recommends and implements strategies and programs to achieve goals. The role does not focus on organic social media management, community management, or primary content creation. Work is performed primarily in a standard office environment and may involve moderate noise. The position may require travel.

Requirements

3–5 years of experience supporting or managing paid media and email campaigns.
Bachelor’s degree in marketing, analytics, or a related field.
Hands-on experience with paid media platforms such as Google Ads or Meta in an agency or in-house support capacity.
Working knowledge of web analytics tools such as GA4 or SEMRush.
Strong comfort with data, reporting, and performance analysis.
Excellent verbal and written communication skills.
Strong analytical skills and exceptional attention to detail.
Demonstrated passion and desire to learn and apply digital best practices.
Highly developed teamwork skills.
Excellent project management skills, including the ability to manage competing priorities and build and maintain strong partner relationships.
Ability to establish and maintain positive working relationships with the public, supervisors, professional staff and faculty, and co-workers.

Nice To Haves

Experience working with marketing automation or CRM platforms such as Marketo or Salesforce is preferred.

Responsibilities

Plan paid media strategy with the Executive Director, translating business objectives and marketing goals into effective, measurable digital campaigns.
Manage day-to-day planning, execution, and reporting for paid channels, including search, social, and display, in collaboration with the digital marketing agency that executes paid media.
Monitor campaign performance, pacing, and spending against budgets and goals.
Review agency reporting, identify performance trends, and develop optimization recommendations.
Analyze downstream performance and ensure campaigns align with institutional objectives, audience strategies, and regulatory and state requirements.
Ensure accurate tracking from advertising platforms to Marketo and the CRM; partner with Marketing Operations and IT to troubleshoot data-flow issues.
Update and audit campaign forms and lead-capture flows.
Develop and implement a CRO testing roadmap for paid landing pages with Marketing Web and Operations team members.
Support light automation and campaign setup in Marketo in coordination with Marketing Operations.
Assist with email deployment tied to lifecycle campaigns as needed.
Assist in implementing integrated channel strategies, coordinating with content, website, and marketing operations teams to deliver cohesive campaigns.
Establish and nurture relationships and collaborate with marketing managers, agencies, Web, Content, IT, and Product stakeholders to ensure access to and exchange of digital insights.
Identify and prioritize the college’s marketing needs, develop strategies and plans, measure and analyze results, and recommend and implement strategies and programs to achieve goals.
Perform other duties and responsibilities that management may deem necessary from time to time.