Digital Marketing Specialist

Axos Bank • San Diego, CA

13d • $25 - $32

About The Position

Axos Bank is hiring a Digital Marketing Specialist, Paid Marketing, to develop and execute paid media strategies that drive conversions and maximize return on investment. The role collaborates with internal departments and external stakeholders to align campaign strategies with business objectives. It manages digital advertising budgets, optimizes performance across paid search, paid social, native advertising, display, and programmatic channels, and uses analytics and data visualization to evaluate and communicate results. The specialist also ensures marketing work meets brand and compliance requirements and supports broader marketing initiatives.

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• At least 3 years of digital marketing experience, including paid search, social, and display campaigns.
• Experience managing digital campaigns with annual budgets over $1 million.
• Comprehensive knowledge of paid media networks, such as Search, Meta, LinkedIn, and Twitter, and their algorithms.

Nice To Haves

• Agency experience.
• Proficiency implementing tracking mechanisms and analytics tools to monitor customer interactions and behavior.
• Ability to prioritize tasks and maximize business impact.
• Exceptional organizational skills, strong attention to detail, and ability to complete tasks on schedule with minimal supervision.
• Ability to learn quickly and grasp technical information rapidly.

Responsibilities

• Develop and execute innovative paid media campaigns focused on maximizing return on investment.
• Collaborate with departments to align campaign strategies and goals.
• Manage digital advertising buys within monthly and annual budgets while optimizing performance.
• Identify opportunities to optimize campaigns across SEM, paid social, native advertising, display, and programmatic platforms, and implement solutions.
• Conduct keyword analysis, create target lists, and recommend paid media optimizations and opportunities.
• Define, measure, and evaluate campaign results, and provide actionable insights to partners and stakeholders.
• Use data visualization tools to create reports and dashboards that communicate campaign performance and insights.
• Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiatives.
• Generate campaign performance reports for internal stakeholders, including insights and recommendations for future strategies.
• Ensure marketing work adheres to brand standards and compliance requirements.
• Assist with ad hoc projects and initiatives in support of overall marketing strategy and goals.

Benefits

• Medical, dental, vision, and life insurance.
• Paid sick leave, three weeks of vacation, and approximately 11 holidays per year.
• HSA or FSA account and other voluntary benefits.
• 401(k) retirement savings plan with employer match.
• 529 savings plan.
• Employee mortgage loan program.
• Free access to an Axos Bank account with self-directed trading.
• Eligible for an annual discretionary cash bonus target of 10%.
• Eligible for an annual discretionary restricted stock units bonus target of 10%; discretionary target bonuses may be awarded semi-annually based on performance goals and targets.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level