Digital Marketing Specialist

Buchanan Hauling and Rigging•Fort Wayne, IN

About The Position

Buchanan Hauling & Rigging is hiring a Digital Marketing Specialist in Fort Wayne, Indiana. The role partners with sales, recruiting, and marketing teams to develop and manage digital campaigns that support customer growth, recruiting, and lead generation. It creates content and marketing materials for digital, print, and video channels; supports website improvements, SEO, and traffic growth; and captures and edits photography and video for campaigns, company events, and recruiting initiatives. The specialist also maintains digital creative assets and monitors marketing trends, emerging technologies, and AI tools to improve campaign effectiveness and department productivity. Other duties may be assigned.

Requirements

Associate’s degree in marketing, graphic design, or a related field, or equivalent professional experience.
At least one year of marketing experience.
Working knowledge of website management platforms such as WordPress and SEO best practices.
Experience with graphic design, photography, and video editing.
Willingness and ability to obtain an FAA Part 107 drone license if not already certified.
Experience using AI tools and training AI bots to improve productivity and marketing processes.
Strong communication, organizational, analytical, and reporting skills.
Excellent attention to detail and ability to manage multiple projects and deadlines.
Ability to work independently and collaboratively in a team environment.
Flexibility to work outdoors and participate in photography, videography, and company events as needed.

Nice To Haves

Marketing experience with Google Ads and social media advertising platforms.
Proficiency in Adobe Photoshop, Illustrator, and InDesign.
Experience with recruiting campaigns and lead generation.
Experience with drone photography and videography.

Responsibilities

Partner with sales and recruiting teams to develop and optimize digital marketing campaigns that drive customer growth, recruiting efforts, and lead generation.
Create engaging content for social media, websites, print materials, and other marketing initiatives.
Collaborate with the marketing team to develop, launch, and manage campaigns across multiple platforms, including paid social media advertising.
Support website updates and improvements to enhance SEO and increase organic and paid traffic.
Design and prepare digital artwork, graphics, and marketing materials for print, digital, and video production.
Capture and edit photography and video content for marketing campaigns, company events, and recruiting initiatives.
Maintain and organize digital marketing assets, including photos, videos, graphics, and creative files.
Monitor marketing trends, emerging technologies, and AI tools to improve campaign effectiveness and department productivity.
Perform other duties as assigned.