Digital Marketing Specialist

House Buyers of America • Tysons, VA

7d • $60,000 - $80,000

About The Position

We are seeking a dynamic and innovative digital marketing professional to enhance the company’s online presence and engage potential customers through various digital platforms. The role involves developing and implementing digital marketing strategies, managing PPC campaigns, creating social media content, analyzing performance, collaborating with cross-functional teams, and applying current digital marketing trends and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing or a similar role.
• Proficiency in digital marketing tools such as Google Analytics, SEO tools, and social media platforms.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Nice To Haves

• Experience with email marketing and automation tools.
• Knowledge of graphic design software such as Adobe Creative Suite.
• Familiarity with content management systems (CMS).

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and drive website traffic.
• Manage and optimise pay-per-click (PPC) campaigns across various platforms to maximise return on investment.
• Create and curate engaging content for social media channels, maintaining consistency with the brand voice.
• Analyse and report on digital marketing performance metrics, and make data-driven recommendations for improvement.
• Collaborate with cross-functional teams to integrate marketing efforts and support business objectives.
• Stay up-to-date with digital marketing trends and best practices, and apply them to enhance the strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level