Digital Marketing Specialist

Three Square • Las Vegas, NV

14d • Onsite

About The Position

The Digital Marketing Specialist runs Three Square’s digital channels day to day, including its website, paid digital advertising, Mailchimp email, social media, and analytics. Reporting to the Director of Marketing and Communications, the role executes, tests, and improves digital work to grow online giving, volunteer sign-ups, advocacy, and community engagement in Southern Nevada. The specialist publishes, promotes, and measures Three Square’s content, serves as the organization’s daily voice on social media, and coordinates with vendors and agency partners on the email calendar.

The role builds and monitors paid campaigns, manages website and social content, oversees email communications for non-donor audiences, and maintains analytics and conversion tracking. It prepares performance reports and campaign recaps, contributes to digital planning, supports the creative team with content specifications and performance insights, routes public-facing copy for final review, and tracks work through the asset request system. The position also requires handling confidential information, maintaining regular attendance, and performing other assigned duties.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• At least four years of digital marketing experience, including hands-on work with a website, social media, email marketing, and paid digital advertising.
• Experience with WordPress, Google Analytics 4, Mailchimp, Meta Ads Manager, and Google Ads.
• Working knowledge of SEO, social media scheduling tools, and Canva.
• Proficiency in Microsoft Office (Word, Excel, Outlook, and Teams) and SharePoint.
• Ability to use digital analytics platforms to track performance and identify what is and is not working.
• Ability to follow plans precisely, recognize when results warrant a change, and bring recommendations to the Director.
• Ability to manage recurring tasks and deadlines accurately, with strong attention to detail.
• Ability to respond calmly, courteously, and with sound judgment to the public on behalf of Three Square, including on public channels.
• Clear writing and editing skills for digital channels.
• Ability to collaborate effectively with internal teams, agencies, partners, and the public.
• Ability to sit, use hands and fingers, talk or hear, and smell continually; stand, walk, and reach frequently; and climb or balance, stoop, kneel, or crouch occasionally.
• Ability to frequently lift and carry up to 10 pounds and occasionally lift and carry up to 50 pounds.
• Close vision to see computer monitors, read documents, and operate copy and fax machines; distance vision is required to drive an automobile if driving is a job requirement.

Nice To Haves

• Google Ad Grants experience.
• Fundamentals of HTML and CSS.
• Bilingual in English and Spanish.

Responsibilities

• Build, launch, and monitor paid campaigns on Meta and Google Ads; track spending against budget and report pacing and results weekly during active campaigns.
• Manage Three Square’s Google Ad Grants account and ensure compliant use of the monthly grant.
• Manage day-to-day WordPress website content, including page updates, new pages from approved content, event listings, and content for internal digital screens.
• Apply SEO and accessibility (WCAG) best practices to website content and recommend data-driven improvements to donation and volunteer pages.
• Edit, schedule, and publish social media content tailored to each platform’s format and audience; maintain the social media content calendar.
• Manage daily social media engagement, route inquiries to the appropriate team, and escalate sensitive issues to the Director of Marketing and Communications the same day.
• Monitor social channels and online conversations about Three Square, and flag emerging issues and rapid-response opportunities to the Director.
• Build and send Mailchimp emails for non-donor audiences; maintain lists, segments, templates, and automations.
• Keep the organization-wide email send calendar current and coordinate with the agency partner managing donor email.
• Maintain Google Analytics 4, platform analytics, UTM tracking, and online-giving conversion tracking.
• Prepare monthly digital performance reports and campaign recaps, including observations and recommended next steps, for the Director.
• Contribute ideas and data to the annual digital plan and campaign plans.
• Provide content specifications and performance data to the creative team.
• Route public-facing copy to the Director of Marketing and Communications for final editing and proofreading before publication.
• Submit and track work through the asset request system and keep project status up to date.
• Manage confidential information and maintain regular and consistent attendance.
• Perform other duties as assigned.

Benefits

• Competitive pay.
• Free financial advice services through Forthright Partners.
• Generous paid time off package.
• 16 paid holidays and one floating holiday.
• Medical, dental, vision, life, short-term disability, and long-term disability insurance, with 100% employer-paid premiums for employee-only coverage.
• Optional supplemental coverage, including accident, critical illness, voluntary life, and pet insurance.
• Company-paid access to an Employee Assistance Program (EAP).
• 403(b) retirement savings plan with up to a 3% employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level