Digital Marketing Specialist

Aeroseal • Miamisburg, OH

5d

About The Position

The Digital Marketing Specialist is the hands-on operator of Aeroseal’s digital funnel and shares accountability with the Digital Marketing Manager for lead generation, lead nurture, and marketing-sourced pipeline across Residential Retrofit, Residential New Construction (Duct and AeroBarrier), and Commercial. The role executes and optimizes paid media, email and marketing automation, organic social, digital reputation, and campaign landing pages.

Salesforce is central to the role. The Specialist maintains accurate campaigns, lead sources, imports, routing, and attribution so leads and advertising spend can be tied to pipeline and revenue. Daily use of AI tools is expected to increase output, speed, and quality and to help the broader marketing team do the same.

Requirements

• 4–6 years of progressive digital marketing experience, including direct ownership of paid media budgets.
• Hands-on Salesforce experience or experience with similar CRM tools, including campaigns, lead management, imports, reports, and dashboards.
• Experience with email prospecting tools such as Smartlead, as well as lead scoring and routing.
• Hands-on experience managing campaigns in Meta, LinkedIn, Google Ads, and TikTok.
• Experience with conversion tracking, including GA4, Google Tag Manager, pixels, and offline conversions.
• Experience building landing pages in WordPress or Shopify.
• Professional fluency with generative AI tools, with examples of AI-assisted workflows built or implemented.
• Experience managing organic social channels and responding to online comments and brand mentions.
• Strong spreadsheet and analytics skills, with a high standard for measurement accuracy.
• Ability to work independently with general direction, manage competing priorities across business units, and question existing approaches to recommend practical improvements.
• Strong written and verbal communication skills, including the ability to present results to leadership.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Analytics, or a related field preferred.
• Salesforce/Account Engagement (Pardot) or equivalent marketing automation experience strongly preferred.
• B2B marketing experience preferred.
• Experience in HVAC, construction, or building performance is a plus.

Responsibilities

• Operate and optimize Aeroseal’s digital funnel, sharing accountability with the Digital Marketing Manager for lead generation, lead nurture, and marketing-sourced pipeline.
• Execute and optimize paid media, email and marketing automation, organic social, digital reputation, and campaign landing pages.
• Maintain accurate Salesforce campaigns, lead sources, imports, lead routing, and attribution so leads and advertising spend can be connected to pipeline and revenue.
• Use AI tools daily to improve output, speed, and quality, and help the broader marketing team adopt effective AI workflows.
• Manage paid media campaigns across Meta, LinkedIn, Google Ads, and TikTok, including conversion tracking.
• Manage organic social channels and respond to online comments and brand mentions.
• Present results to leadership and recommend practical improvements to existing approaches.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed