Digital Marketing Specialist

The Seed Company • Arlington, TX

4d • $55,000 - $60,000 • Onsite

About The Position

The Digital Marketing Specialist develops, executes, and optimizes integrated digital marketing strategies to drive engagement, brand awareness, investor growth, and revenue. The role is responsible for content development, email marketing, marketing automation, campaign execution, and performance analysis across digital channels. Working closely with the Manager, Marketing and cross-functional teams, the specialist supports fundraising initiatives, strengthens audience relationships, and grows Seed Company’s monthly giving community, Canopy.

The position leads digital strategy and multi-channel campaign execution, HubSpot email marketing and automation, Canopy member engagement, digital content production, and performance reporting and optimization. The work takes place in a professional office environment within a collaborative, high-paced team. Domestic travel is expected, including group and Thrive meetings; international travel may be needed. The position has no supervisory responsibilities.

Requirements

• Strong faith in Jesus Christ as Savior and a God-honoring lifestyle.
• Passion for the Word of God and provision of the Word for every people group.
• Championing Seed Company’s vision, mission, and values.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 1–3 years of experience in digital marketing, email marketing, or marketing automation.
• Demonstrated experience managing campaigns within HubSpot or a similar CRM/automation platform.
• Strong copywriting skills, including experience writing for conversion and donor engagement.
• Experience with SEO best practices and website content optimization.
• Analytical mindset and ability to interpret marketing data and translate insights into strategy.
• Ability to manage multiple projects and deadlines in a collaborative environment.

Responsibilities

• Develop and implement digital marketing strategies aligned with organizational and fundraising goals.
• Plan and execute multi-channel campaigns across email, website, social media, and event promotions.
• Develop campaign timelines, messaging frameworks, and calls to action to drive engagement and conversions.
• Collaborate with programmatic, development, engagement, Communications, and other cross-functional teams to align messaging.
• Lead the strategy, creation, execution, and optimization of email marketing campaigns using HubSpot.
• Build and manage email workflows, automation sequences, audience segmentation, and A/B testing.
• Partner with See Spark Go on list management, data hygiene, tagging, and personalization strategies.
• Track and analyze email performance, including open rates, click-through rates, conversions, and revenue attribution.
• Write and optimize email copy for engagement and conversion.
• Develop and manage digital engagement strategies for the Canopy monthly giving community.
• Create Canopy email journeys, onboarding sequences, stewardship touchpoints, and exclusive member content.
• Build targeted segmentation and automated workflows to grow, retain, and upgrade monthly investors.
• Monitor and report on Canopy investor retention, upgrade rates, and recurring revenue growth.
• Produce digital content such as blog posts, campaign messaging, landing pages, email copy, and event promotions, coordinating with the Story & Editorial team in Communications.
• Lead content production for event campaigns, including invitations, reminders, confirmations, follow-ups, microsite content, and printed collateral as needed.
• Maintain and evolve a content style guide to ensure brand consistency.
• Optimize website and blog content for SEO, readability, and conversions.
• Tailor messaging for key audience segments and support internal communications content development as needed.
• Track KPIs including website traffic, email engagement, lead generation, conversion rates, donor retention, and revenue performance.
• Develop regular performance reports with actionable insights and recommendations.
• Use analytics and audience insights to refine messaging, optimize campaigns, and maximize ROI.
• Apply data-driven decision-making to improve content effectiveness and audience engagement.
• Attend and participate in meetings and task force groups as directed, and maintain knowledge of operating procedures, requirements, processes, and policies.
• Lead or participate in projects and task force groups with organization-wide impact, and perform other assignments as required or directed.

Benefits

• Health insurance coverage.
• Flexible Spending Account for medical and dependent care.
• Health Reimbursement Arrangement for medical, dental, and vision.
• 403(b) plan with a 6% company match.
• 160 hours of accrued vacation and 80 hours of sick time per year.
• Education assistance after one year of service.
• Parental leave after one year of service.
• Voluntary dental and vision insurance.
• Employer-sponsored term life, short-term disability, long-term disability, and AD&D coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level