Digital Marketing Specialist

Green Thumb•Chicago, IL

13d

About The Position

As a member of the eCommerce team, the Digital Marketing Specialist supports paid media activations for RISE Dispensaries. The role develops campaign briefs and reports and manages campaigns across programmatic channels—including display, native, connected TV (CTV), and online video (OLV)—as well as paid social and paid search, from creative ideation and development through launch and optimization. The specialist collaborates with the Digital Marketing Manager, market leaders, creative teams, agency partners, and compliance partners to translate market insights into sales-driving campaigns within the cannabis industry's regulatory framework. Exceptional attention to detail and a proactive, collaborative approach are essential.

Requirements

At least 3 years of hands-on digital marketing experience, with proven success managing paid social, paid search, and programmatic campaigns.
Exceptional attention to detail and a track record of producing accurate, error-free briefs, reports, and campaign materials.
Proficiency with digital marketing tools and platforms, such as Google/Bing Search Ads, Meta/Instagram Ads, DSPs (including StackAdapt), and Mixpanel.
Strong analytical skills, advanced Excel proficiency, and experience in reporting and data analysis.
Excellent communication and teamwork abilities.
Experience and comfort leveraging AI tools to improve efficiency in recurring responsibilities, including reporting, data analytics, and insight generation.
Initiative and ability to adapt quickly in a fast-paced, evolving industry.
Must pass all required background checks.
Must remain compliant with all legal or company regulations for working in the industry.
Must be at least 21 years of age.

Nice To Haves

Bachelor's degree in marketing, business, or a related field is preferred but not required.
Experience in an agency environment is preferred.

Responsibilities

Serve as a programmatic subject matter expert, advising on buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
Monitor, analyze, and report campaign performance against KPIs such as revenue, ROAS, CPA, and CVR; build recurring reports and dashboards in Excel to inform decisions and campaign optimizations.
Build and maintain the campaign briefing document in Excel, gather approved creative assets with the creative team, and brief the agency on creative, timing, UTMs, and campaign details before each launch.
Write compliance-informed creative briefs for ad assets and partner with creative teams through delivery.
Attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
Build and maintain relationships with digital media vendors and platforms.
Ensure digital marketing activities comply with cannabis industry regulations.
Stay informed about industry trends, competitor strategies, and digital marketing advancements.