Digital Marketing Specialist

Corning•Charlotte, NC

6d•$80,083 - $110,115•Onsite

About The Position

Corning’s Optical Communications division is seeking a Digital Marketing Specialist to join its Marketing team in Charlotte, North Carolina. The role manages and optimizes the division’s digital presence, focusing on web strategy and operations, digital user experience, and marketing campaign execution. The specialist partners with business stakeholders to develop web experiences, support digital initiatives, improve search visibility, and engage customers across web, email, and social media. The position supports website planning, content authoring and governance, analytics, quality assurance, and incoming web requests. It also contributes to major website redesign and digital transformation initiatives, including content migration, user acceptance testing, SEO preservation, stakeholder coordination, governance, and launch readiness. Other work includes paid social and email campaign support, project coordination, SEO strategy and monitoring, performance reporting, and additional strategic marketing initiatives. The role is based in Charlotte, NC. The stated salary range is $80,083–$110,115, assuming full-time status; starting pay depends on job-related factors. This position does not support immigration sponsorship.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
At least 3 years of experience in digital marketing or web marketing.
At least 3 years of experience managing digital projects, stakeholder expectations, priorities, and timelines, including translating business needs into digital requirements and coordinating execution across internal teams and external agency partners.
Experience with website analytics and SEO platforms such as Google Analytics, Google Search Console, or SEMrush.
Experience with Adobe Experience Manager (AEM) or a comparable enterprise content management system such as Sitecore, Drupal, or Contentful.
Experience using project management platforms such as Adobe Workfront, Jira, or similar tools.
Working knowledge of UX principles, digital accessibility, SEO, and website content governance.

Nice To Haves

Working knowledge of web development principles and technologies, including HTML, CSS, and JavaScript.
Experience with paid search/SEM and Google Ads.

Responsibilities

Develop web plans and recommend page architectures, layouts, and content strategies based on business objectives and user needs.
Author and manage website content in Adobe Experience Manager (AEM), and partner with stakeholders on new page development and content governance.
Monitor website analytics and user behavior to identify ways to improve performance, engagement, and conversion rates.
Conduct quality assurance testing and troubleshoot content, functionality, accessibility, and user experience issues.
Manage incoming web requests and coordinate delivery across projects and timelines.
Support website redesign and digital transformation work, including content migration, user acceptance testing, stakeholder coordination, SEO preservation, governance, and launch readiness.
Coordinate with internal teams and external agencies to deliver digital experiences; help define website standards, content structure, and best practices.
Monitor project progress, identify risks, and communicate recommendations to stakeholders.
Support the strategy, coordination, and optimization of paid social campaigns, aligning campaign objectives, audiences, creative, and digital experiences with stakeholders and execution teams.
Assist with external-customer email marketing campaigns, including content creation and proofing.
Manage stakeholder requests, priorities, budgets, and project timelines using Adobe Workfront, Jira, or similar platforms.
Coordinate concurrent initiatives and proactively identify dependencies, risks, and competing priorities.
Develop and execute SEO strategies; conduct keyword research, content optimization, metadata recommendations, and technical SEO reviews.
Monitor search performance and apply relevant search behavior trends, including AI-powered search and answer engines, to actionable recommendations.
Analyze website and campaign performance, user behavior, traffic trends, and conversion metrics; communicate insights and recommendations to business stakeholders.
Contribute to additional strategic marketing initiatives as they emerge.