Digital Marketing Specialist

Three Square • Las Vegas, NV

14d

About The Position

The Digital Marketing Specialist runs Three Square’s digital channels day to day, including its website, paid digital advertising, Mailchimp email, social media, and analytics. Reporting to the Director of Marketing and Communications, this role executes, tests, and improves digital work to grow online giving, volunteer sign-ups, advocacy, and community engagement in Southern Nevada. The specialist publishes, promotes, and measures Three Square’s content, serves as the organization’s daily voice on social media, and coordinates with vendors and agency partners on the email calendar.

The role builds and monitors paid campaigns, manages website content and email communications, engages with the public online, maintains analytics and tracking, and prepares performance reports and recommendations. It also contributes to digital and campaign planning, coordinates content requirements with the creative team, routes public-facing copy for final review, and tracks work through the organization’s asset request system.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of four years of digital marketing experience, including hands-on work with a website, social media, email marketing, and paid digital advertising.
• Experience with WordPress, Google Analytics 4, Mailchimp, Meta Ads Manager, and Google Ads.
• Working knowledge of SEO, social media scheduling tools, and Canva.
• Proficiency in Microsoft Office (Word, Excel, Outlook, Teams) and SharePoint.
• Ability to use digital analytics platforms to track performance and identify what is and is not working.
• Ability to follow a plan precisely, recognize when results call for a change, and bring a recommendation to the Director.
• Ability to manage recurring tasks and deadlines accurately and with strong attention to detail.
• Ability to respond calmly, courteously, and with sound judgment to the public on behalf of Three Square, including on public channels.
• Clear writing and editing skills for digital channels.
• Ability to collaborate effectively with internal teams, agencies, partners, and the public.

Nice To Haves

• Google Ad Grants experience.
• Fundamentals of HTML and CSS.
• Bilingual in English and Spanish.

Responsibilities

• Build, launch, and monitor paid campaigns on Meta (Facebook and Instagram) and Google Ads; track spending against budget and report pacing and results weekly during active campaigns.
• Manage Three Square’s Google Ad Grants account and ensure full, compliant use of the monthly grant.
• Manage day-to-day content on Three Square’s WordPress website, including page updates, new pages from approved content, event listings, and content for internal digital screens.
• Apply SEO and accessibility (WCAG) best practices to website content and recommend data-driven improvements to donation and volunteer pages.
• Edit captions, schedule and publish content across social media channels, and adapt content to each platform’s format and audience.
• Maintain the social media content calendar.
• Manage daily community engagement by responding to comments and direct messages, routing questions to the appropriate team, and escalating sensitive issues to the Director of Marketing and Communications the same day.
• Monitor social channels and online conversations about Three Square, and flag emerging issues and rapid-response opportunities to the Director.
• Build and send Mailchimp emails for non-donor audiences, and maintain lists, segments, templates, and automations.
• Maintain the organization-wide email send calendar and coordinate with the agency partner managing donor email.
• Maintain Google Analytics 4, platform analytics, UTM tracking, and conversion tracking for online giving.
• Prepare monthly digital performance reports and campaign recaps for the Director, including observations and recommended next steps.
• Contribute ideas and data to the annual digital plan and campaign plans.
• Provide content specifications and performance data to the creative team.
• Route all public-facing copy to the Director of Marketing and Communications for final editing and proofreading before publication.
• Submit and track work through the asset request system and keep project status up to date.
• Manage confidential information.
• Maintain regular and consistent attendance.
• Perform other duties as assigned.

Benefits

• Competitive pay.
• Free Financial Advice Services through Forthright Partners.
• Generous PTO package.
• 16 paid holidays and 1 floating holiday.
• Medical, dental, vision, life, short-term disability, and long-term disability insurance, with 100% employer-paid premiums for employee-only coverage.
• Optional supplemental coverage, including Accident, Critical Illness, Voluntary Life, and Pet Insurance.
• Company-paid access to an Employee Assistance Program (EAP).
• 403(b) Retirement Savings Plan with up to 3% employer match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level