Digital Marketing Specialist

Waterworks•Danbury, CT

14d•$65,000 - $75,000•Hybrid

About The Position

Waterworks is seeking a digitally savvy, detail-oriented Digital Marketing Specialist to support the execution, optimization, and performance of digital marketing initiatives across the website, email, search, and emerging digital platforms. Reporting to the Manager, Digital Growth & Performance, this role handles day-to-day execution of key digital programs and ensures accuracy, consistency, and continuous improvement across digital touchpoints. The Specialist works with Brand Marketing, Creative, internal technology teams, and external partners to turn approved strategic priorities, messaging, and creative assets into effective digital experiences. The position includes website management using Magento, email campaign execution in Mailchimp, implementing approved SEO/GEO/AEO recommendations, maintaining digital performance reporting, coordinating digital assets, and improving workflows. It is a hybrid role requiring onsite presence at least three days per week; additional onsite days may be required based on business needs. Travel is required up to 15%. The role offers a base salary plus a bonus opportunity.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
At least 3 years of experience in digital marketing, ecommerce, website operations, or a related field, with demonstrated ownership of day-to-day execution.
Hands-on experience using a content management system.
Experience building and deploying email campaigns using Mailchimp or a comparable platform, including quality assurance and audience segmentation.
Working knowledge of SEO and website optimization.
Ability to interpret digital performance data, identify patterns, and propose practical improvements.
Strong attention to detail, prioritization, collaboration, and communication skills; ability to manage multiple deadlines independently.
Strong verbal and written communication skills.
Interest in AI, automation, and emerging digital technologies as tools to improve marketing workflows and effectiveness.
Comfort collaborating with cross-functional teams and external agencies while maintaining clear accountability for assigned execution.
Curiosity about user experience, conversion optimization, and evolving digital discovery practices.
Willingness to travel up to 15%.

Nice To Haves

Experience with Magento or a comparable ecommerce platform.
Familiarity with GEO/AEO.
Experience with analytics/reporting and project or ticketing tools such as Jira or Monday.com.

Responsibilities

Build, update, publish, and quality-check website pages in Magento, ensuring content accuracy, usability, brand consistency, and timely execution.
Implement approved content, messaging, and creative assets with Brand Marketing and Creative, optimizing their presentation and structure for digital use without owning editorial strategy or core copy development.
Support website conversion and user-experience improvements through content refinements, testing, quality assurance, and implementation of approved enhancements.
Identify and document website issues, maintain business-side Jira tickets, monitor progress, and validate fixes with Development teams and external digital operations support.
Build and deploy email campaigns in Mailchimp, including audience and list management, segmentation, asset coordination, quality assurance, scheduling, and post-send review.
Implement approved email campaign messaging and creative with Brand Marketing and Creative, maintaining accurate audience data and deployment lists.
Monitor email deliverability, engagement, and results; identify testing and optimization opportunities and recommend improvements to the Manager, Digital Growth & Performance.
Implement approved SEO, GEO, and AEO recommendations across website pages and digital content.
Coordinate with internal partners and external search specialists on metadata, content structure, technical requirements, quality assurance, and ongoing optimization.
Monitor organic search and related discovery metrics, summarize trends, and flag improvement opportunities.
Maintain accurate performance dashboards and reporting records across website, email, organic search, and relevant digital campaigns.
Prepare monthly and quarterly performance summaries identifying trends, key learnings, and actionable recommendations in partnership with Carolyn and external agencies.
Support social platform performance tracking and optimization analysis with Brand Marketing; social content and community engagement remain within that team.
Validate reporting accuracy and support measurement of website engagement, conversion, and digital experience improvements.
Coordinate digital asset allocation and image-related requests through the digital asset management system, partnering with Creative to keep assets current, organized, and delivered on time.
Support efficient website and campaign workflows, including task tracking, quality-assurance documentation, and coordination with internal stakeholders and external partners.
Identify practical opportunities to streamline repeatable processes through improved workflows, automation, and emerging AI-enabled tools, with appropriate oversight.
Perform other duties and responsibilities as assigned.