Digital Marketing Specialist

Loud Audio LLC•Bothell, WA

18d•Onsite

About The Position

Mackie is hiring a Digital Marketing Specialist to work closely with the Marketing Director on day-to-day digital marketing initiatives supporting product launches, brand awareness, customer engagement, and ongoing campaigns. The role helps implement marketing strategy by managing digital content, creator relationships, marketing assets, and communications across Mackie’s digital channels. It is fully onsite at the company’s Bothell, Washington location. The specialist executes integrated campaigns and manages Mackie’s digital presence across its website, Amazon properties, email, paid media, and social channels. The role also coordinates internal teams and external agencies and vendors working on advertising, SEO, website improvements, e-commerce merchandising, and conversion optimization. The specialist supports customer lifecycle marketing and adapts product launch assets for channel-specific use. The position also supports Mackie’s Artist Program, including creator identification and onboarding, product seeding, campaign coordination, communications, and reuse of creator-generated content. The specialist monitors campaign performance, recommends improvements, manages partner relationships, and stays current on digital marketing platforms and trends. Experience with professional audio hardware or a music background is strongly preferred. This is a full-time, exempt position. The work environment is a fast-paced office with moderate noise. The role may involve extended hours, early or late meetings, and occasional travel. Physical demands include prolonged sitting, frequent computer use, standard office mobility, and occasional lifting of up to 25 pounds. Applicants must be authorized to work in the United States at the time of application; visa sponsorship is not offered.

Requirements

Experience managing paid search, paid social, email marketing, SEO, website optimization, and marketing analytics.
Experience with Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, and content management systems.
Strong project management, communication, organizational, and analytical skills.
Ability to execute integrated digital marketing campaigns across paid, owned, and earned channels.
Strong cross-functional collaboration and relationship management skills.
Ability to use data, testing, and performance metrics to improve marketing effectiveness.
Strong attention to detail and commitment to consistent brand execution.
Ability to adapt to evolving digital marketing technologies, platforms, and industry trends.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Five or more years of experience executing digital marketing campaigns across multiple channels.
Applicants must be authorized to work in the United States at the time of application; visa sponsorship is not available.

Nice To Haves

Strong understanding of professional audio hardware and ability to translate technical features and use cases into compelling marketing content.
Experience marketing professional audio, music technology, consumer electronics, or related technology products.
Experience executing creator, influencer, ambassador, or artist marketing programs, including product seeding and user-generated content.
Experience with creator relationship management and marketing automation platforms such as GRIN, Aspire, CreatorIQ, Upfluence, Klaviyo, HubSpot, Salesforce Marketing Cloud, Mailchimp, or similar tools.
Experience managing Amazon Brand Stores, Amazon A+ Content, Amazon Advertising, and e-commerce merchandising.
Passion for music, live production, content creation, or professional audio technology.

Responsibilities

Partner with the Marketing Director to execute integrated digital campaigns for product launches, evergreen initiatives, promotions, and brand awareness.
Manage Mackie’s digital presence across Mackie.com, Amazon Product Detail Pages, the Amazon Brand Store, email marketing, paid media, and social channels.
Manage external agencies and advertising partners for paid search, paid social, display, Amazon Advertising, and other digital media initiatives; ensure alignment with marketing objectives and performance goals.
Manage external SEO, website, and e-commerce partners delivering search optimization, website enhancements, digital merchandising, and conversion rate optimization.
Partner with Product Marketing and the Lead Copywriter on customer lifecycle marketing for product education, warranty registration, accessory attachment, software engagement, and repeat purchases.
Translate product launch assets into channel-specific website, advertising, email, social, Amazon merchandising, and short-form video content.
Coordinate with internal Creative teams and external agencies to deliver assets optimized for marketing channels and customer touchpoints.
Collaborate with Sales, Product Management, Customer Support, and Product Marketing to maintain consistent messaging and seamless digital customer experiences.
Help execute and expand Mackie’s Artist Program by identifying, onboarding, and supporting musicians, creators, educators, reviewers, and industry partners.
Manage creator outreach, product seeding logistics, campaign coordination, and ongoing communications to generate user-generated content and brand advocacy.
Repurpose creator-generated content across paid advertising, social media, website content, Amazon merchandising, and evergreen marketing initiatives.
Monitor campaign performance across digital channels and recommend optimization based on customer insights, analytics, and business objectives.
Manage relationships with external marketing vendors, agencies, creator partners, and digital service providers.
Stay current on digital marketing technologies, advertising platforms, consumer trends, and industry best practices.
Manage multiple campaigns, priorities, agencies, vendors, and external partners while maintaining consistent brand execution.