Digital Marketing Specialist

Exciting•Phoenix, AZ

12d

About The Position

The Digital Marketing Specialist manages and improves the performance of Desert Financial Credit Union’s owned digital channels, including its website, email, digital advertising, ATMs, digital signage, online banking, digital applications, and other member-facing digital experiences. The role contributes to planning and executing digital creative initiatives to deliver consistent, user-friendly, and engaging experiences across digital touchpoints. It combines hands-on design production with a digital-first, mobile-first, user-centered performance mindset, ensuring assets and experiences are on-brand, intuitive, and optimized for their channels. The specialist ensures monthly creative deliverables are published on schedule and partners with the Creative Team on brand standards, creative quality, and design best practices. The role designs and produces digital assets, applies UI/UX and accessibility principles, prepares and deploys platform-ready creative, and uses performance data and research to recommend improvements. It collaborates with web developers, marketing automation, designers, content, channel strategy teams, and other stakeholders to create production-ready work, maintain reusable design systems and brand consistency, and support testing and ongoing optimization.

Requirements

Four or more years of professional design experience focused on digital deliverables such as web, email, and digital ads, and UI/UX design.
Experience with Google Analytics 4 (GA4) and digital analytics, including analysis of website traffic, user behavior, engagement, conversion paths, and campaign performance.
Ability to interpret digital performance data and translate insights into actionable recommendations for creative, UI/UX, content, and conversion optimization.
Proficiency with Figma or similar tools.
Proficiency with Adobe Creative Cloud.
A portfolio demonstrating strong digital design and UI/UX skills across multiple channels and formats.
Strong understanding of digital marketing, measurement, and conversion optimization, including A/B testing, KPI analysis, campaign performance, and data-informed design optimization.
Working knowledge of responsive and mobile-first design and email/web constraints.
Strong understanding of layout, typography, color, visual hierarchy, and UI/UX principles.
Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
Strong communication and collaboration skills, including the ability to work cross-functionally with marketing, web, and creative teams.
A bachelor's degree in Marketing, Communication, Business, or a related field is preferred; an equivalent combination of experience and education is required.

Nice To Haves

Experience with prototyping and usability testing tools and methods.
Experience designing within a CMS and/or marketing automation platform, such as Salesforce Marketing Cloud, Optimizely, or HubSpot.
Familiarity with basic HTML/CSS as it relates to email and web design.
Experience with motion graphics and/or animation.
Experience working in a regulated industry, such as financial services.

Responsibilities

Use AI-powered productivity tools to scale creative output, improve efficiency, and accelerate time to market for digital deliverables.
Read and analyze creative performance data and recommend optimizations.
Design and produce digital assets for owned and paid channels, including online banking ads, website pages, email templates, and digital ads.
Manage digital advertising on owned channels, including online and mobile banking platforms, digital signage, and other systems as needed.
Apply UI/UX best practices to create intuitive, user-centered digital experiences that improve usability and conversion.
Create responsive, mobile-first prototypes and designs in tools such as Figma, optimized for devices, screen sizes, and email/web rendering environments.
Prepare, optimize, and deploy assets, ensuring appropriate file formats, specifications, and quality across platforms.
Partner with web developers, lifecycle/marketing automation, designers, content, and channel strategy teams to deliver production-ready, technically feasible design assets.
Gather stakeholder requirements and incorporate user feedback and usability findings into design iterations.
Manage and organize digital design files and assets in team digital asset management and file systems.
Build and maintain reusable design components, UI/UX patterns, templates, and layouts that support speed to market and brand consistency.
Ensure creative adheres to brand standards, legal and compliance requirements, and financial services marketing disclosure guidelines.
Apply inclusive design principles and accessibility standards across digital deliverables.
Support A/B testing and experimentation by developing creative variants, analyzing results, identifying performance trends, and recommending data-informed design and experience optimizations.
Apply usability testing and user research findings to improve the member experience across digital properties.
Stay current on digital design, UI/UX, and accessibility trends, tools, and best practices, and bring ideas to improve the member experience.
Perform other job duties as required.