Digital Marketing Specialist

Bigos Management•Golden Valley, MN

18d•$60,000 - $75,000•Hybrid

About The Position

The Digital Marketing Specialist is responsible for the digital infrastructure behind Bigos Management’s online presence across its communities. The role owns website CMS management and content, business listings and ILS feeds, portfolio-wide online reputation management through SOCi, and attribution and UTM tracking. It also supports paid search and paid social campaigns in partnership with the Marketing Manager and works with the Performance Marketing Specialist and Revenue Management to keep digital channels accurate, well tracked, and aligned with leasing strategy. The position supports the company’s employee-first culture and core values of relationships, development, quality, and responsibility. The role manages property websites, SEO elements, digital assets, business listings, review response processes, and marketing tickets; monitors channel performance and attribution; and provides digital context for pricing and revenue management. It also collaborates with colleagues on blog, social, and other content and supports campaign QA, reporting, and conversion optimization. The position is based in Golden Valley, Minnesota, with a hybrid work option available for candidates based locally. The work environment is an office working environment under a hybrid work model.

Requirements

At least 2 years of experience in digital marketing or a related field.
Experience managing and leading SEO/SEM and social media.
Highly creative, with experience identifying target audiences and creating digital campaigns intended to motivate, inform, and educate.
Fluent in English, with strong oral and written communication skills.
Ability to use tact, diplomacy, and a clear, courteous manner when dealing with co-workers and the public.
Exceptional attention to detail and ability to audit large volumes of data and listings accurately and identify discrepancies.
Ability to maintain website accessibility and legal compliance by applying ADA and WCAG standards and Fair Housing guidelines to web content, images, and digital advertising.
Decision-making, problem-solving, and time-management skills.
Ability to manage multiple projects or tasks simultaneously with self-direction.
Knowledge of marketing best practices and trends in the multi-family housing industry.
Knowledge of marketing software, content management systems, attribution and UTM tracking, SEO tools, and marketing analytics tools.
Ability to meet the stated physical demands, including working with standard office equipment and a computer, lifting and carrying up to 20 pounds, navigating the property or building, climbing stairs, and walking hallways and common areas.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, Communications, or a related field preferred.
Multi-family housing or hospitality industry experience preferred.
Yardi SiteManager experience highly preferred.
Canva experience preferred.

Responsibilities

Support implementation and monitoring of paid search and paid social campaigns across communities in partnership with the Marketing Manager.
Manage integration between the company’s content management system and paid advertising websites.
Own attribution tracking across communities for phone, email, and business listings, including UTM tracking and implementation.
Work with the Marketing Manager on monthly targeted advertising budgets and track spend with Operations.
Collaborate with the Sr. Brand & Content Specialist to create blog articles and optimize blog SEO performance.
Collaborate with the Social Media & Marketing Coordinator on social-related content and participate in content brainstorming.
Manage CMS content across property websites, including photography, leasing specials, widgets, interactive maps, and other site-level changes.
Manage SEO tags, metadata, and on-page optimization in coordination with SEO partners.
Use SOCi insights to monitor SEO performance and search quality scores, and flag trends and opportunities.
Update community websites following pricing calls to align content with current availability and pricing strategy.
Conduct regular website audits for accuracy, completeness, and compliance with brand standards.
Manage digital assets across websites, listings, and digital channels in coordination with the Social Media & Marketing Coordinator.
Partner with the Performance Marketing Specialist on website and conversion optimization for watch list and focus call properties, and implement approved changes.
Update and monitor business listings, Google Business Profiles, and ILS feeds for all communities.
Audit listings, Google Business Profiles, and ILS feeds; verify names, addresses, and phone numbers; correct discrepancies and track resolution.
Ensure consistency among business listings, property websites, and call tracking.
Monitor online reviews across platforms through SOCi and oversee the review response process with site teams.
Review and approve site team responses as needed, providing guidance to support timeliness, brand alignment, and Fair Housing compliance.
Attend Pricing and Revenue Management calls as the digital marketing representative and provide website and digital-channel context.
Monitor portfolio vacancy trends and flag notable availability increases or traffic slowdowns to the Performance Marketing Specialist.
Coordinate with the Performance Marketing Specialist to use digital channel data in action plans and lead-generation strategies for watch list and focus call properties.
Manage, assign, and respond to Zendesk tickets, ensuring requests are appropriately routed and resolved promptly.
Perform campaign quality assurance before launch, checking links, tracking, UTMs, and creative for accuracy.
Monitor and report on website traffic, reputation efforts, search standings, attribution data, and other marketing data as needed.
Use analytics tools to develop insights and support data-driven decisions.

Benefits

Competitive benefit package, including an HSA employer contribution, starting the first of the month after hire.
401(k) plan with employer match.
Ten paid holidays, with no waiting period to receive holiday pay.
Generous paid time off (PTO) and rollover options.
Volunteer time off (VTO) and additional company-sponsored volunteer opportunities.
Company-paid life insurance.
Company-paid short-term and long-term disability.
Employee Assistance Program (EAP).
Educational assistance options.
Rent discount.
Life Time Fitness membership discount.