Digital Marketing Specialist

Capriotti's Support Center•Las Vegas, NV

12d

About The Position

Capriotti’s Sandwich Shop is hiring a Digital Marketing Specialist for its Marketing Department in Las Vegas, Nevada. This hands-on role runs and improves owned-channel marketing across email, SMS, app, and push, while supporting menu and offer performance on third-party delivery platforms. The specialist builds and deploys campaigns, performs quality checks, tracks results, and turns performance insights into improvements. The role includes direct visibility with senior leadership and ownership of campaigns from planning through evaluation. The specialist will also help build and launch a new rewards program, including member journeys, offer strategy, launch campaigns, and post-launch performance tracking. The position is intended to provide hands-on experience across CRM, loyalty, and third-party delivery.

Requirements

At least 2 years of experience in digital or CRM marketing.
Hands-on campaign execution experience.
Strong quality-assurance discipline and attention to detail, including for offers, targeting, links, and tracking.
Comfort with performance reporting and turning data into action.

Nice To Haves

Experience in QSR, retail, or franchising.
Exposure to third-party delivery.

Responsibilities

Manage the promotional calendar across email, SMS, app, and push.
Translate business goals—including traffic, same-store sales, loyalty growth, catering, and limited-time offers—into offer and testing recommendations.
Help launch the new rewards program, including member journeys, offer strategy, launch campaigns, and post-launch performance tracking.
Develop segmentation strategies for new and returning customers, high-value and lapsed customers, catering prospects, loyalty tiers, and geographic or store cohorts.
Maintain triggers, suppression logic, and frequency caps to protect deliverability and reduce customer fatigue.
Build, quality-check, schedule, and deploy owned-channel campaigns, including targeting, UTMs and links, and personalization setup.
Monitor and report on engagement, conversion rate, revenue, average order value, efficiency or ROAS, unsubscribes, and complaints; document optimization steps.
Support third-party delivery merchandising and offer strategy, including featured items, bundles, add-ons, upsells, and category placement.
Track third-party delivery attach rate, average order value lift, conversion impact, and redemption and profitability.
Partner with stakeholders and vendors to implement changes, validate results, and troubleshoot promptly.