Digital Marketing Specialist

Govcio LLC • Fair Oaks, VA

7d • Remote

About The Position

GovCIO is hiring a Digital Marketing Specialist to help grow its audience, promote in-person events, and strengthen readership. The role develops segmentation and personalization strategies, creates IT-focused content, and crafts marketing copy. It is fully remote and located in the DC/MD/VA area. The position reports to the Digital Marketing Director.

Requirements

• Bachelor's degree and 2–5 years of experience, or commensurate experience.
• Experience in digital advertising, web analytics, email marketing, and SEO, including data analysis and reporting.
• Experience writing copy for web, email, and/or digital advertisements.
• Experience with event marketing and attendee communications.
• Strong attention to detail and organizational skills.

Nice To Haves

• Experience with HubSpot CRM or another CRM.
• Experience with digital marketing tools such as Google Ads, Google Ad Manager, and SEMrush.
• Experience in federal government, IT, media, or a related industry.

Responsibilities

• Grow the engaged audience and CRM database through organic and paid channels.
• Support growth in event registrations and in-person attendance through digital marketing, including tracking and reporting attendance and engagement.
• Manage the frequency and distribution of digital marketing campaigns.
• Segment audiences using behavioral engagement and firmographic data.
• Measure campaign performance and analyze results to optimize campaigns and convert leads into customers, audience members, and event attendees.
• Write and test web, ad, and email copy, subject lines, and calls to action to improve open rates, engagement, and conversions.
• Maintain the HubSpot database, including contact management and validation, lists, and workflows; identify improvements and support organization-wide use of HubSpot.
• Update and optimize website content using SEO best practices and ongoing content updates.
• Collaborate with internal stakeholders and external vendors to maintain consistent messaging and alignment across marketing initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level