Digital Marketing Program Specialist II (Program Specialist II, Grade 21)

Montgomery County•21 Maryland Ave Rockville MD 20850 USA, MD

4d•Onsite

About The Position

Montgomery County Public Libraries (MCPL) is seeking a creative, versatile digital marketer to connect the community with the library’s information, ideas, and services. The role plans and runs multichannel campaigns across social media, email, web, and paid digital advertising, selecting channels and messages for each audience and using performance data to improve results. The specialist keeps current with social media trends, platform changes, and emerging practices, and creates polished, on-brand photo, graphic, and video content as needed in collaboration with the Marketing Communications team. The position works with librarians, programming staff, and County departments to understand their goals and share their stories with MCPL’s customers. It requires organizing multiple campaigns and deliverables, prioritizing work, meeting deadlines, writing clearly, maintaining accessible content, and measuring and communicating results. The role is fully on site; telework is not available. Weekends and evenings may be required as needed. The anticipated hiring range is $72,567 to $93,965. Minimum qualifications include two years of professional experience related to marketing, communications, design, or digital media, and a bachelor’s degree from an accredited college or university; an equivalent combination of education and experience may be substituted. A pre-employment medical history form is required to assess the ability to safely perform the essential duties.

Requirements

Two years of professional experience related to marketing, communications, design, or digital media.
Bachelor’s degree from an accredited college or university, or an equivalent combination of education and experience.
Strong writing skills.
Commitment to accessibility.
Understanding of how to measure and communicate results.
Ability to manage multiple deliverables, set priorities, and meet deadlines while maintaining quality.

Nice To Haves

Experience marketing for a government agency, public library, or other public sector organization, including public communication standards, accessibility requirements, and approval processes.
Experience producing short-form video for platforms such as Instagram Reels, TikTok, and YouTube Shorts, from concept through editing.
Experience with project management tools such as Microsoft Planner, Monday.com, or Trello to track campaigns and deadlines.
Experience with a social media management platform such as Hootsuite for scheduling, monitoring, and reporting.
Experience creating content that reaches diverse audiences, including immigrant communities, older adults, families, and teens.

Responsibilities

Plan, build, and run digital marketing campaigns across social media, email, web, and paid channels.
Select campaign channels, audiences, messaging, and timing.
Manage paid social and search advertising within approved budgets.
Coordinate campaign calendars with programming and branch staff.
Write, schedule, and post content on MCPL social media channels; monitor and respond to comments and messages.
Ensure content is accessible and ADA compliant, and provide live coverage of library events.
Write, build, and send the library’s digital newsletter and targeted email campaigns.
Manage email lists and audience segments, and conduct A/B testing of subject lines and content.
Collect and analyze data from social media, email, web, and advertising platforms; track campaign results against goals.
Produce monthly performance and trend reports for management and executive teams, and recommend changes based on results.
Support the Marketing Communications team with administrative tasks, customer assistance with digital resources, and other duties as assigned.
Create or provide coverage for photography, graphic design, and video production as needed.