Digital Marketing Manager

SCONZA CANDY CO • Oakdale, CA

5d • $85,000 - $110,000 • Onsite

About The Position

Sconza Candy Company, a quality candy manufacturer located in Oakdale, California, has been in business since 1939 and specializes in co-manufacturing and co-packaging chocolate and sugar-panned items. The company is seeking a Digital Marketing Manager to lead, develop, and execute integrated B2B and B2C digital marketing strategies that drive brand awareness, customer engagement, ecommerce growth, and sales. Working directly with the Executive Team, the role oversees multi-channel campaigns across social media, email, SEO/SEM, website content, and influencer partnerships.

The manager develops and executes digital marketing activities across B2C and B2B channels, manages content and ecommerce initiatives, and monitors campaign and website performance. The role uses analytics and market insights to optimize marketing spend, content, campaigns, and channel performance, and reports results with actionable recommendations. Primary work is conducted in an office setting.

Requirements

• Bachelor's degree in marketing, advertising, business administration, or a related field; the posting also lists a BSc in Marketing, Advertising, or a relevant field.
• 5–8 years of marketing experience.
• Proven work experience as a digital marketing strategist or digital marketing manager.
• Strong organizational and project management skills, attention to detail, and ability to prioritize tasks and meet deadlines.
• Firm grasp of marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Ability to work independently, move projects forward, and meet deadlines.
• Strong analytical skills, including analyzing metrics and creating reports.
• High level of creativity.
• Hands-on experience with Shopify, Canva, HubSpot, and Sprout Social.
• Strong content development and storytelling skills, with the ability to translate brand, product, and business objectives into compelling digital content.
• Demonstrable experience with SEO/SEM and implementing and optimizing Google AdWords campaigns.
• Excellent written and verbal communication, copywriting, and proofreading skills.
• Collaboration skills, flexibility, time management, and organizational skills.

Responsibilities

• Partner with the Executive Team to develop, support, and execute integrated digital marketing strategies across the website, social media, retail/shopper marketing, blogs and other content, and email.
• Manage and execute digital marketing activities across B2C and B2B channels using platforms including Shopify, HubSpot, CommerceBuild, and others as required.
• Develop and manage influencer and brand ambassador programs, including campaigns, content, relationships, and performance measurement.
• Manage website content and digital initiatives supporting brand awareness, customer engagement, ecommerce, and sales growth.
• Monitor and analyze website traffic, customer behavior, conversion, and engagement metrics, and identify opportunities to improve performance and customer experience.
• Oversee SEO/SEM and paid digital marketing efforts, working with agency partners as appropriate to improve visibility, traffic, conversion, and ROI.
• Develop and manage digital content across the website, social media, blogs, email, and B2B channels, aligning it with brand messaging, marketing priorities, and business objectives.
• Measure and report campaign performance against KPIs, ROI, and business objectives, translating results into actionable recommendations.
• Identify digital, consumer, and market trends and use insights to optimize marketing spend, content, campaigns, and channel performance.
• Manage budgets.

Benefits

• Full medical coverage
• Full dental coverage
• 401(k) with company match and discretionary contribution; 100% vested immediately
• Vacation
• 11 holidays per year
• Competitive compensation and benefit program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager