Digital Marketing Manager
About The Position
Dover Food Retail (DFR) is a leading manufacturer of Display Cases, Specialty Products, Refrigeration Systems, Power Systems, Glass Doors and Comprehensive Services. This critical role is an integral part of the DFR Marketing Leadership Team. The Digital Marketing Manager will manage the strategic marketing efforts for DFR, particularly focused on digital assets such as websites, social media, SEO, and select digital initiatives around sales tools and technology. The role will also develop current and future initiatives to enhance customer experience and improve the use of technology in digital assets, including determining best use cases for Artificial Intelligence (AI) in the marketing and sales tool realm. DFR seeks individuals driven by a desire to contribute, challenged by the unknown, and internally motivated to grow, offering the opportunity to create tailored solutions, partner with stakeholders, and drive critical projects for growth.
Requirements
- Bachelor Degree in Marketing, Digital Marketing or similar.
- 8+ years of experience in the discipline of digital marketing, product marketing, strategic marketing and/or marketing communications.
- 4+ years of combined experience with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential
- Familiarity with marketing tools: CRM platforms (e.g. Marketo), SEO tools, Hootsuite for SoMe and Adobe Suite for graphics design.
Nice To Haves
- Master’s degree in digital marketing, business or related field.
- Capable of translating objectives and needs into a deliverable strategy to achieve business goals and create a competitive advantage in the product portfolio.
- Utilizing and deploying lean techniques, driving continuous improvement activities and achievement of superior performance across all KPIs (Key Performance Initiatives).
- Ability to think strategically and to scope tasks and set goals
- Ability to manage external partner, supplier and customer relationships
- Ability to thrive in faced-paced, results-driven organization
- Strong business-to-business analytical, financial, strategic thinking and marketing skills
- Strong written and presentation communication skills
- Proven comfort with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential.
- Proven creative marketing skills.
- Exceptional leadership skills, energy and teaming capability; the ability to lead and motivate, share vision, inspire and rally colleagues.
Responsibilities
- Manage marketing activities
- Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers
- Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
- Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for the divisions supported.
- Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
- Manage small team on as needed basis to drive key business priorities.
- Coach and train colleagues within cross-functional teams.
Benefits
- Medical, Dental, and Vision
- 401k Retirement Plan
- Flexible Spending
- Paid Holidays
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What This Job Offers
Job Type
Full-time
Career Level
Manager
