Temporary International Digital Marketing Manager

Delicato Family Wines • Napa, CA

3d • Remote

About The Position

The Digital Marketing Manager - International develops and helps execute social media and digital strategies for brands in Delicato’s International Portfolio. Working with the International VP, SMO manager, Regional Directors, and domestic Brand and Digital Marketing teams, this role serves as a digital marketing subject matter expert and ensures digital efforts align with brand positioning and generate consumer demand. The position reports to the Director Digital Marketing and develops and executes cross-platform digital and content strategies that support international brand marketing, using research, insights, and analytics to influence stakeholders.

This remote position can be performed from anywhere in the United States. The role drives digital marketing and international e-commerce growth; stewards brand visuals, voice, and standards across digital channels; leads social media and digital strategy and execution; and manages external agencies and partners. It also develops campaign goals and metrics, monitors results, informs strategic decisions, coordinates integrated promotions and education materials, and manages international brand budgets. Occasional travel is required.

Requirements

• Bachelor’s degree with an emphasis in Marketing, Communications, or a comparable discipline.
• 4–5 years of directly related experience.
• Experience developing and executing social media across all social channels and digital strategies.
• Global understanding of digital marketing as a brand platform in the beverage alcohol space.
• Ability to manage and monitor multiple agencies, serve as brand steward, and liaise between Brand Teams and agencies.
• Advanced knowledge of digital and social media advertising.
• Ability to analyze competitive digital activity and report findings to senior leaders, brand, legal, and digital teams.
• Excellent planning, organization, and communication skills.
• Self-starter with attention to detail and a results-driven attitude.
• Ability to influence stakeholders using analytics; proactive and solution-oriented.
• Ability to work in a team and build cooperative, collaborative relationships inside and outside the department.
• Strong computer skills, including MS Word, PowerPoint, Excel, and Outlook.
• Solid understanding of social and web analytics tools.
• In-depth knowledge of social media channels, including Facebook, Twitter, YouTube, and Instagram.
• Knowledge of the digital landscape and its relationship to Consumer-Packaged Goods.
• Ability to work from home in a remote position; occasional travel is required.

Nice To Haves

• Wine or spirits industry experience.
• WSET Level 2 certification.
• Experience with graphic software such as Photoshop and Adobe Illustrator.

Responsibilities

• Drive the digital marketing agenda to grow international e-commerce business and support a seamless, on-equity consumer experience.
• Ensure brand visuals, voice, tone, standards, and compliance are accurately represented across social media, digital advertising, SEO, retail marketplaces, websites, and other digital channels.
• Own the strategy, communication, and delivery of social media and digital assets for International Marketing in coordination with domestic Digital Marketing.
• Provide social media expertise, best practices, and recommendations to International and Trade Marketing teams.
• Drive strategy and execution across social channels for brands in Delicato’s National portfolio and provide social media support for International and Exclusive brands.
• Manage outside agencies as the lead point of contact, ensuring quality, value, return on investment, brand compliance, and timely deliverables.
• Collaborate with internal and external stakeholders, including content firms, PR agencies, video production companies, and technology vendors, to deliver consistent, customized cross-platform programming.
• Monitor digital platforms, tools, consumer-facing touchpoints, and competitive activity; report relevant findings to stakeholders.
• Use research and paid tools to develop digital insights, present findings, and inform brand strategy and business decisions.
• Act as a liaison among U.S. National Marketing, Trade Marketing, and International.
• Create and maintain brand standards and annual plans with clear positioning and execution guidelines.
• Partner with U.S. National Marketing on strategic brand plans by analyzing product, category, consumer, and market dynamics.
• Establish and deliver integrated promotions and education materials for consumers, distributors, and retail partners.
• Develop campaign goals and performance metrics, monitor effectiveness, recommend improvements, and present findings to stakeholders.
• Coordinate with International on product and pricing recommendations using data and insights.
• Execute International brand budgets in support of key strategies and adhere to prescribed budgets.
• Work collaboratively across Delicato functions and complete special projects or other duties as assigned.

Benefits

• Medical, dental, and vision insurance, with the company covering nearly the entire employee cost and a large percentage of dependent costs.
• Life insurance.
• Disability benefits.
• Flexible spending accounts.
• 401(k) with generous company match.
• Discretionary profit sharing.
• Paid time off (PTO).
• Paid holidays.
• Wine and merchandise discounts.
• Tuition reimbursement.
• Gym discounts.

What This Job Offers

• Career Level: Mid Level