Temporary International Digital Marketing Manager

Delicato Family Wines•Napa, CA

3d•$91,052 - $142,542•Remote

About The Position

The Digital Marketing Manager - International develops and helps execute social media and digital strategies for brands in Delicato’s International Portfolio. Working with the International VP, SMO manager, Regional Directors, and domestic Brand and Digital Marketing teams, this role serves as a digital marketing subject matter expert and ensures digital efforts align with brand positioning and generate consumer demand. The position develops and executes cross-platform digital and content strategies, using research, insights, and analytics to inform stakeholders and support international brand marketing efforts. The role drives digital marketing to grow international e-commerce and provide a consistent, on-brand consumer experience. It owns strategy, communication, and delivery of digital and social assets for the International Marketing team, supports social media efforts for international and exclusive brands, and drives social strategy across Delicato National portfolio brands. The manager works with internal teams, agencies, and other external partners to uphold brand standards, deliver integrated programs, assess performance, and improve marketing effectiveness. This is a temporary, remote position that can be performed from anywhere in the United States. The role requires occasional travel and may occasionally involve lifting and carrying cases of wine or determining color and taste. The position is exempt, with a stated pay range of $91,052.16 to $142,541.76. Delicato Family Wines offers a benefits package that includes health insurance, retirement benefits, paid time off, discounts, and other programs.

Requirements

Bachelor’s degree with an emphasis in Marketing, Communications, or a comparable discipline.
4–5 years of directly related experience.
Experience developing and executing social media across social channels and digital strategies.
Global understanding of digital marketing as a brand platform in the beverage alcohol industry.
Ability to manage multiple agencies as the lead point of contact, monitor their work, steward brands, and liaise between brand teams and agencies.
Advanced knowledge of digital and social media advertising.
Ability to monitor and analyze competitive digital activity and report findings to senior leaders, brand, legal, and digital teams.
Excellent planning, organization, and communication skills.
Self-starter with attention to detail and a results-driven attitude.
Ability to influence stakeholders using analytics.
Proactive and solution-oriented approach.
Ability to work in a team and build cooperative, collaborative relationships inside and outside the department.
Strong computer skills, including Microsoft Word, PowerPoint, Excel, and Outlook.
Solid understanding of social and web analytics tools.
In-depth knowledge of social media channels, including Facebook, Twitter, YouTube, and Instagram.
Knowledge of the digital landscape and its relationship to consumer-packaged goods.
Ability to work from home; occasional travel is required.
Occasionally able to lift and carry cases of wine and determine color and taste.

Nice To Haves

Wine or spirits industry experience.
WSET Level 2 certification.
Experience with graphic software such as Photoshop and Adobe Illustrator.

Responsibilities

Drive digital marketing efforts to grow international e-commerce and ensure an on-brand consumer experience.
Ensure brand visuals and voices are accurately represented across digital channels, including social media, digital advertising, SEO, retail marketplaces, and websites; steward brand tone with agencies and partners.
Own the strategy, communication, and delivery of social media and digital assets for International Marketing, coordinating with domestic Digital Marketing efforts.
Provide social media expertise, best practices, and recommendations to International and Trade Marketing teams.
Drive social strategy and execution for Delicato National portfolio brands and provide social media support and expertise for International and Exclusive brands.
Manage outside agencies as the lead point of contact, ensuring spending delivers value and return on investment, brand standards and compliance are maintained, and deliverables are timely.
Provide strategic direction and collaborate with internal and external stakeholders to ensure integrated programming is consistent and customized across digital platforms.
Monitor digital marketing platforms, tools, and consumer touchpoints; analyze competitive digital activity and report relevant findings to stakeholders.
Use research tools and external research to develop digital insights, present findings, and inform strategy and business decisions.
Serve as a liaison among U.S. National Marketing, Trade Marketing, and International teams.
Create and maintain brand standards and annual plans, including brand positioning and execution guidelines.
Partner with U.S. National Marketing on strategic brand plans by analyzing product, category, consumer, and market dynamics.
Develop integrated promotions and educational materials for consumers, distributors, and retail partners.
Develop campaign goals and performance metrics, monitor effectiveness, recommend improvements, and present findings to stakeholders.
Coordinate with International teams on product and pricing recommendations using data and insights.
Execute International brand budgets in support of brand strategies and adhere to prescribed budgets.
Collaborate across Delicato functions and work on special projects as assigned.
Follow company policies and procedures, support workplace safety, and demonstrate the company’s stated work standards and values.

Benefits

Medical, dental, and vision insurance, with the company covering nearly the entire cost for employees and a large percentage for dependents.
Life insurance.
Disability benefits.
Flexible spending accounts.
401(k) with generous company match.
Discretionary profit sharing.
Paid time off.
Paid holidays.
Wine and merchandise discounts.
Tuition reimbursement.
Gym discounts.