Digital Marketing Manager for a Transportation and Logistics Company in the US (Home Based Part Time)

Virtual Coworker•Blue Springs, MO

2d•Remote

About The Position

The Digital Marketing Manager role is to manage paid ads, landing page conversion, email campaigns, retargeting, and growth tracking. The main job is to turn attention into qualified users. The Company is building a two-sided marketplace, so marketing must support both sides, including Supply (Carriers, owner-operators, fleets, drivers, dispatchers) and Demand (Shippers, brokers, logistics companies, freight partners).

Requirements

Manage paid advertising campaigns on Facebook, Instagram, LinkedIn, Google, and TikTok.
Improve landing pages and signup funnels.
Build email campaigns for waitlist users.
Create retargeting campaigns.
Run A/B tests.
Track website conversion rates.
Improve cost per signup.
Help build referral and ambassador programs.
Monitor analytics across marketing channels.
Report weekly performance.
Work with founders on growth strategy.
Help create campaigns for Carriers, Owner-operators, Dispatchers, Brokers, Shippers, Logistics companies, and Freight partners.

Responsibilities

Manage paid advertising campaigns on Facebook, Instagram, LinkedIn, Google, and TikTok.
Improve landing pages and signup funnels.
Build email campaigns for waitlist users.
Create retargeting campaigns.
Run A/B tests.
Track website conversion rates.
Improve cost per signup.
Help build referral and ambassador programs.
Monitor analytics across marketing channels.
Report weekly performance.
Work with founders on growth strategy.
Help create campaigns for Carriers, Owner-operators, Dispatchers, Brokers, Shippers, Logistics companies, and Freight partners.