VP Digital Marketing (US)

Cadillac Formula 1® TeamFishers, IN

About The Position

As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.

Requirements

  • Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
  • Exceptional leadership and team management skills
  • Strong understanding of global social media platforms, digital analytics, content marketing and paid media
  • Creativity combined with a data-driven mindset
  • Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable
  • Excellent communication and stakeholder management abilities
  • Experience managing high-profile campaigns and delivering results under tight deadlines
  • This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.

Nice To Haves

  • Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable

Responsibilities

  • Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
  • Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
  • Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
  • Drive fan engagement and commercial growth through innovative digital campaigns
  • Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
  • Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
  • Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge

Benefits

  • industry-leading pension
  • generous time off
  • huge potential for career development
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