VP Marketing

Swayable•New York, NY

2h•$225,000 - $275,000•Hybrid

About The Position

Swayable is looking for a VP Marketing to own and scale the full marketing function through our next stage of growth. Reporting to the CEO and serving as a member of the leadership team, this person will lead marketing across demand gen, events, thought leadership, content, brand, PR, sales enablement, and marketing operations. This is a hands-on leadership role for a full-stack B2B SaaS marketer who has helped a company scale meaningfully and knows how to turn marketing into real business impact. Events are a major channel today, so we’re especially excited by leaders who know how to make executive engagement, industry moments, and owned events translate into meaningful ROI.

Requirements

Led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
Marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
Depth across demand gen, brand, events, content, PR, and sales enablement
Analytical, ROI-oriented, and comfortable using data to guide decisions
Strong storyteller who can simplify a sophisticated product and category
Scrappy, creative, commercial, and comfortable in a broad mandate
Strong judgment, executive presence, and clear communication

Nice To Haves

Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

Responsibilities

Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function