Digital Marketing Manager, North America

Millennium Hotels and Resorts•Los Angeles, CA

1d•$85,000 - $100,000•Onsite

About The Position

This is a Corporate position based onsite at The Biltmore Los Angeles, supporting the North American region and working closely with Regional Marketing, Global Digital, Revenue Management, hotel teams, and external agencies. You will translate commercial priorities into digital strategies that increase direct bookings, revenue, conversion, and return on marketing investment while leading regional paid media, website content, analytics, campaign optimization, and digital performance reporting. You will serve as the regional digital marketing expert, ensuring digital activity is commercially effective, measurable, and aligned with Global brand and technology standards. You will identify opportunities, optimize performance, and provide actionable insights to improve results across the portfolio.

Requirements

Passion for hospitality, digital marketing, and driving commercial results.
Strong communication, collaboration, and stakeholder management skills.
Ability to work in a fast-paced, multi-property environment.
Solutions-oriented mindset with strong attention to detail and analytical thinking.
Strong understanding of digital marketing strategy, paid media, analytics, and campaign optimization.
Experience managing digital marketing campaigns across paid search, paid social, programmatic, display, and/or metasearch.
Experience with website content management systems (CMS) and digital optimization.
Experience working with digital marketing agencies and managing performance against KPIs.
Strong understanding of digital performance metrics, including revenue, ROAS, conversion, and cost of acquisition.
Ability to translate data and analytics into clear commercial insights and recommendations.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field preferred.
4+ years of experience in digital marketing, performance marketing, e-commerce, hospitality marketing, or a related field.

Nice To Haves

Hospitality or multi-property experience preferred.
Experience with Google Ads, Google Analytics/GA4, paid social platforms, CMS platforms, and digital reporting tools preferred.

Responsibilities

Develop and execute regional digital marketing strategies aligned with commercial priorities.
Drive direct bookings, revenue, conversion, and digital performance across 8 North American hotels.
Identify opportunities based on market trends, hotel needs, and performance data.
Optimize campaigns, channels, targeting, creative, and investment based on results.
Lead paid search, programmatic/display, metasearch, and paid social strategies.
Develop media plans, audience strategies, budgets, and performance targets.
Lead regional campaigns and localize Global digital initiatives for North America.
Monitor KPIs including revenue, ROAS, conversion, and acquisition costs.
Manage and coordinate hotel website content through the designated CMS.
Ensure website content is accurate, current, commercially effective, and aligned with brand standards.
Analyze website, campaign, and digital revenue performance to identify trends and opportunities.
Partner with Global Digital and Corporate Web teams on platform enhancements and technical needs.
Manage day-to-day relationships with digital marketing agencies and hold partners accountable for performance.
Provide digital marketing guidance and best practices to hotel marketing teams.
Establish consistent regional processes, reporting, and performance standards.
Own regional digital marketing reporting and performance dashboards.
Provide actionable insights and recommendations to Regional and Hotel leadership.
Track digital marketing budgets and recommend investment adjustments based on performance.
Support monthly digital performance reviews with Regional and Global leadership.
Take ownership of regional digital marketing performance and results.
Lead with an entrepreneurial, solutions-oriented mindset.
Collaborate effectively across Marketing, Revenue Management, Sales, Global Digital, hotels, and external partners.
Identify opportunities for innovation and continuous improvement.
Follow company policies, digital governance, brand standards, and established processes.
Maintain accuracy in campaigns, website content, reporting, budgets, and documentation.
Promote accountability, consistency, and operational excellence.