Digital Marketing Manager

The job overview for the Digital Marketing Manager position at Hollywood Park is to manage and execute multiple concurrent projects to drive awareness and conversion, create monetization, integrated marketing opportunities, and drive internal business initiatives. The ideal candidate will have event marketing, sports and entertainment experience, strong communication skills, and the ability to collaborate across departments while thinking strategically and developing original and creative marketing strategies. They will be responsible for managing digital marketing products and campaigns, optimizing paid digital advertising campaigns, building and maintaining websites, assisting with email marketing, analyzing business KPIs, and collaborating with various teams and partners to achieve business objectives and KPIs.

• Manage Hollywood Park digital marketing products and campaigns to drive acquisition, retention, and revenue for SoFi Stadium, YouTube Theater, and campus-wide initiatives through data-driven decision making and conversion tracking analysis.
• Support esports digital marketing initiatives as necessary.
• Develop, monitor, and optimize paid digital advertising campaigns across search and display, social media, YouTube, and OTT to drive incremental revenue while reducing CPA.
• Build and maintain various Hollywood Park websites with a focus on driving awareness, value, and action through rich content and enhanced user experiences. Optimize sites for retention with mobile-first design, leveraging data, sales attribution, and SEO analysis.
• Assist with email builds, sends, and reporting for event-specific and campus-wide initiatives. Collaborate with data team to identify audience segments, A/B testing, and opportunities with customer journeys, storytelling, and relevancy.
• Leverage data and actionable insights to accurately measure, analyze, and report on business KPIs, including ticket sales analysis and ROI.
• Collaborate with sales, creative, publicity teams, third-party partners, and clients to help organizations achieve and exceed business objectives and KPIs.

• 5+ years of digital marketing experience for a brand or entertainment company
• Experience in managing and executing multiple concurrent projects
• Strong communication skills
• Ability to collaborate across departments
• Experience in event marketing, sports, and entertainment
• Knowledge of integrated marketing opportunities
• Ability to think strategically and develop original and creative marketing strategies
• Experience in managing and optimizing paid digital advertising campaigns
• Proficiency in data-driven decision making and conversion tracking analysis
• Experience in building and maintaining websites with a focus on driving awareness and action
• Knowledge of mobile-first design and SEO analysis
• Experience in email marketing and audience segmentation
• Ability to measure, analyze, and report on business KPIs
• Collaboration skills with sales, creative, publicity teams, and third-party partners and clients.

• Competitive salary range of $75,000.00 - $85,000.00
• Opportunity to work at SoFi Stadium, the largest stadium in the NFL
• Chance to be a part of major events such as Super Bowl LVI in 2022, College Football National Championship Game in 2023, and the Opening and Closing Ceremonies of the Olympic Games in 2028
• Collaborative and diverse work environment
• Opportunity to work with a diverse and spirited community
• Focus on creating extraordinary experiences
• Chance to work with a fun and safe team
• Opportunity to work on multiple concurrent projects
• Chance to drive awareness and conversion
• Possibility to create monetization and integrated marketing opportunities
• Opportunity to work on internal business initiatives
• Support for esports digital marketing initiatives
• Chance to develop, monitor, and optimize paid digital advertising campaigns
• Opportunity to build and maintain various Hollywood Park websites
• Focus on driving awareness, value, and action through rich content and enhanced user experiences
• Opportunity to optimize sites for retention with mobile-first design
• Collaboration with data team for audience segmentation, A/B testing, and customer journey optimization
• Ability to leverage data and actionable insights for accurate measurement, analysis, and reporting on business KPIs
• Collaboration with sales, creative, publicity teams, and third-party partners and clients
• Opportunity to exceed business objectives and KPIs
• Chance to work in a fast-paced integrated sales and marketing environment
• Expertise with digital products, digital media buys, and campaign & bid management
• Ability to launch successful digital marketing campaigns and products
• Opportunity to think strategically and tactically with an integrated, omni-channel mindset
• Deep understanding of current digital media landscape, KPI tracking, and trends
• Experience with graphic design programs, photo editing, Excel formulas, writing/proofing copy, and branding efforts
• Strong time management, organization, and communication skills
• Passion for live events, digital technology, collaboration, and storytelling preferred
• Multilingual abilities (specifically Spanish) a plus.