Digital Marketing Manager

FEV Tutor is seeking a skilled Digital Marketing Manager to join their team. The role involves optimizing digital marketing efforts through paid advertising and analytics, with a focus on driving growth. The ideal candidate should have excellent communication and problem-solving skills, attention to detail, and the ability to adapt quickly in a fast-paced environment. They should also have a strong sense of ownership and a commitment to staying up to date with industry trends and tools.

• Create and continuously optimize paid ads on social and search platforms to generate 200+ qualified requests for meetings annually
• Develop and maintain automated full-funnel reporting by channel using first touch attribution to track leads, meetings, opportunities, and closed won bookings
• Implement and maintain Google Analytics on every page of the website, generating automated reports on a weekly basis
• Conduct keyword research to identify 25+ priority keywords for SEO and provide the list to the Content Marketer for new content creation and optimization
• Manage website updates (front and back-end) and maintain a strong relationship with the webdev agency
• Work with content agency to help set up and send email campaigns and monitor campaign results
• Coordinate with third-party vendors to provide support for webinars, including registrations and email follow-ups
• Own MarTech setup, import/export, and sync
• Manage paid digital ads with a budget of $50k-$500k on platforms such as Google Ads, Meta, LinkedIn, and Display
• Familiarity with SEMrush or similar tools to identify top keywords
• Set up Google Analytics 4, including conversion tracking from Google Ads to analytics and into Hubspot
• Be the Hubspot Admin and maintain clean and up-to-date data
• Focus on improving efficiency and results through optimization mindset
• Understanding of customer acquisition cost (CAC) and ability to build dashboards for full funnel reporting in Hubspot and Salesforce (desired, but not required)

• Excellent communication and interpersonal skills
• Strong problem-solving skills
• Keen attention to detail
• Ability to juggle multiple priorities simultaneously
• Ability to thrive in fast-paced, dynamic environments
• Strong sense of ownership and accountability
• Proven ability to maintain a positive attitude in the face of challenges and setbacks
• Dedication to staying up to date with the latest industry trends and tools
• Passion for innovation and continuous improvement
• Deep expertise in managing paid digital ads with a budget of $50k-$500k on platforms such as Google Ads, Meta, LinkedIn, and Display
• Familiarity with SEMrush or similar tools to identify top keywords
• Proven track record of setting up Google Analytics 4, including conversion tracking from Google Ads to analytics and into Hubspot
• Comfortable with being the Hubspot Admin and maintaining clean and up-to-date data
• Strong optimization mindset with a focus on improving efficiency and results
• Understanding of customer acquisition cost (CAC) and the ability to increase/decrease it
• Building dashboards for full funnel reporting in Hubspot and Salesforce desired, but not required.

• Remote-first approach
• High growth opportunities
• Competitive health and welfare benefits
• Generous paid time off and holidays
• Fun culture that prioritizes professional and personal growth
• Encourages work/life balance