Digital Marketing Copywriter Contractor (Remote in US)
About The Position
The Digital Marketing Copywriter Contractor creates content and develops copy strategies using search engine optimization (SEO) best practices to improve the visibility of client and Logical Media Group marketing efforts, particularly in search rankings, paid media, and email marketing. The work includes site and keyword research, content development, and optimization for clients. The role creates high-quality, SEO-optimized content for company and client audiences across a variety of industries and topics. It also optimizes existing copy, landing pages, and metadata; publishes content to CMS platforms and social channels; reviews and improves content written by team members; and develops SEO, paid media, and email marketing content strategies with recommendations tailored to client goals. The copywriter collaborates with web, paid, and creative teams, keeps current on digital marketing trends, and helps train content support staff.
Requirements
- Basic knowledge of SEO, paid media, and email marketing and how they apply to content marketing.
- Experience with tools such as Google Analytics, Google Search Console, and SEMRush.
- Expertise in creative writing incorporating SEO best practices, critical analysis, and editing skills.
- Understanding of and experience in local search optimization.
- Understanding of basic HTML as it relates to SEO.
- Ability to implement foundational SEO recommendations in a WordPress environment.
- Ability to apply best practices and content strategy across social media platforms such as Facebook, Twitter, Instagram, and YouTube.
- Excellent analytical, organizational, project management, and time management skills.
- Attention to detail and ability to manage multiple clients and deadlines simultaneously.
- Bachelor’s degree in a relevant field such as English, journalism, communication, or marketing.
- At least 3 years of experience writing for online publications.
Responsibilities
- Create and strategize high-quality, SEO-optimized content for Logical Media Group and external client audiences.
- Write keyword-rich SEO content across a variety of industries, topics, trends, and industry updates, tailored to search engines and target audiences.
- Conduct keyword research and use content strategies to target and rank for high-volume keywords.
- Publish optimized articles and other content to CMS platforms, social channels, and other relevant destinations.
- Optimize existing copy, landing pages, and metadata to improve organic exposure and conversions while maintaining engaging, targeted content.
- Edit and optimize SEO, paid media, and email marketing content written by team members according to SEO best practices.
- Develop SEO, paid media, and email marketing content strategies and provide client recommendations tailored to their goals, strengths, and challenges.
- Prioritize initiatives based on impact and ease of implementation.
- Collaborate with web, paid, and creative teams to support timely delivery and cohesive digital strategy.
- Research digital marketing, content, analytics, and other trends, and share relevant updates with the team.
- Help train content support staff on basic management initiatives and setup tasks.
Benefits
- Option to work completely remote.
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What This Job Offers
Career Level
Mid Level
