Digital Copywriter
About The Position
We are seeking a Digital Copywriter for a 34-month limited-term assignment focused on high-volume e-commerce content development. Reporting to a member of the Copy Team, the role creates and optimizes large-scale, complex product content in line with retailer requirements, online data standards, and brand guidelines. The Copywriter will learn multiple brands, transform product information into clear and compelling consumer-facing copy, and manage a high volume of deliverables in a fast-paced, deadline-driven environment. This hybrid role requires working in the office Tuesday through Thursday and remotely on Mondays and Fridays. The standard start time is 8:30 a.m. The position is based in Earth City, Missouri, and involves close collaboration with cross-functional teams in a creative environment focused on high-quality digital content, brand consistency, and ongoing e-commerce optimization.
Requirements
- At least 1 year of digital copywriting experience.
- Proven ability to write clear, compelling, benefit-driven e-commerce product copy.
- Strong attention to detail and accuracy in content creation and editing.
- Ability to quickly learn and adapt to multiple brands with distinct voices, tones, and positioning.
- Experience managing multiple projects and product SKUs in a deadline-driven environment.
- Ability to incorporate SEO and SEM keywords while maintaining a natural, consumer-friendly reading experience.
- Ability to translate product features, technical information, and approved claims into consumer-focused benefits.
- Ability to collaborate effectively with cross-functional teams, including Copy, Design, Digital Shelf, and Media.
Nice To Haves
- 2+ years of digital copywriting experience preferred.
- Bachelor’s degree preferred.
- Experience in consumer packaged goods (CPG) preferred.
- Familiarity with retailer platforms such as Amazon and Walmart.
- Understanding of e-commerce best practices and digital content trends.
- Ability to conduct product, category, consumer, and competitive research to inform content strategy.
- Comfort participating in creative brainstorms and content planning discussions.
- Interest in staying current with evolving retailer requirements and digital shelf optimization strategies.
Responsibilities
- Write, edit, and maintain e-commerce product copy that follows retailer requirements, online data standards, and brand guidelines.
- Develop clear, compelling, benefit-driven product titles, descriptions, bullets, and other product detail page content.
- Create standard and Premium A+ or below-the-fold content for retailer platforms.
- Write concise, engaging copy for product gallery images and digital shelf assets.
- Partner with the Digital Shelf team to identify opportunities to optimize existing product content and imagery.
- Collaborate with Design on e-commerce brand store content for retailer platforms, including Amazon and Walmart.
- Incorporate relevant SEO and SEM keywords while maintaining natural, consumer-friendly copy.
- Translate product features, technical information, and approved claims into easy-to-understand consumer benefits.
- Adapt messaging across multiple brands while maintaining each brand’s distinct voice, tone, and positioning.
- Ensure copy is accurate, consistent, and compliant with internal Legal, Regulatory, and brand standards.
- Manage multiple projects and product SKUs while meeting established timelines and deliverables.
- Support miscellaneous digital and brand copywriting needs as capacity allows.
- Conduct product, category, consumer, and competitive research to inform content development.
- Stay current on e-commerce best practices, digital content trends, and changing retailer requirements.
- Monitor competitive activity and identify opportunities to strengthen digital product storytelling.
- Participate in project kickoffs, creative brainstorms, and content planning discussions.
- Collaborate with Copy, Design, Digital Shelf, Media, and other cross-functional partners throughout content development.
- Provide creative and strategic input to DCX and internal teams as appropriate.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Critical Illness, Accident, and Hospital coverage
- 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
- Voluntary Life and AD&D insurance for the employee and dependents
- Short- and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time off/leave, including PTO, vacation, or sick leave; eligibility requirements apply
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
