Digital Marketing Coordinator

STG•Seattle, WA

1d•$31 - $46

About The Position

Seattle Theatre Group (STG) is a nonprofit arts organization and the largest nonprofit performing arts presenter in the Pacific Northwest. It presents performances and community events across its venues and offers Education & Community Engagement programs. STG’s mission includes expanding access to the arts and ensuring that participation is accessible, inclusive, and reflective of the communities it serves. The Digital Marketing Coordinator manages and optimizes STG’s digital marketing channels to promote performances, programs, and initiatives across multiple venues and platforms. The role coordinates digital audiences and content to support ticket sales, audience engagement, and brand visibility. Channels include social media, the website, blog, and email. Responsibilities include executing paid digital campaigns, overseeing the Google Ad Grants program, and establishing baseline performance reporting to inform ongoing strategy. The position works with marketing, social media, communications, and other colleagues to coordinate campaigns and maintain consistent brand messaging. The listed pay is $30.90 to $46.39, with a midpoint of $38.66, DOE. Benefits include medical, dental, vision, LTD, STD, and life insurance, paid time off, and a 403(b) retirement savings plan with discretionary match.

Requirements

At least 2 years of experience managing paid digital marketing campaigns.
Proficiency with Google Ads, including Google Ad Grants and Performance Max campaigns.
Strong understanding of digital audience targeting, segmentation, campaign optimization, and conversion strategies.
Ability to interpret campaign data, identify trends and opportunities, and communicate performance insights and recommendations clearly.
Strong organizational and project management skills, exceptional attention to detail, and ability to manage multiple campaigns, projects, and deadlines simultaneously.
Ability to collaborate across marketing, social media, communications, and other teams to support cohesive digital marketing strategies and consistent brand messaging.

Nice To Haves

Experience managing campaigns in high-volume events, live entertainment, festivals, or nonprofit organizations.
Experience with Ticketmaster Marketing Cloud and Live Analytics or similar ticketing and audience marketing platforms.
Passion for live performance, the arts, and STG’s nonprofit mission.

Responsibilities

Review, plan, place, and manage digital advertising campaigns across platforms and services including Meta, YouTube, TikTok, Google Ads, OTT/CTV, Reddit, Spotify, paid search, programmatic display, and streaming audio.
Work with the marketing team to develop data-driven digital marketing plans aligned with organizational priorities, show-specific goals, audience demographics, sales objectives, and available budgets.
Collaborate with the Social Media Manager to amplify high-performing organic content through paid campaigns.
Monitor campaign performance and audience behavior, analyze results, and recommend improvements to creative, targeting, placements, and conversion rates.
Support the Marketing Manager with research into emerging advertising strategies, platforms, technologies, and audience trends.
Develop and implement A/B testing for creative assets, messaging, calls to action, audience segments, and placements.
Manage digital advertising budgets and campaign pacing, and communicate suggested allocation adjustments to the team.
Track conversions, ticket sales, website traffic, and audience engagement using analytics tools, tracking pixels, and platform reporting.
Establish baseline performance metrics and provide regular reports on campaign results, KPIs, audience insights, and lessons learned.
Manage and optimize STG’s digital marketing channels and coordinate content, campaigns, and audience targeting with organizational and show-specific objectives.
Support audience segmentation and targeting using customer, ticketing, website, and campaign data.
Monitor audience acquisition, engagement, and conversion trends and recommend improvements to targeting and audience relationships.
Oversee STG’s Google Ad Grants program, including campaign development, keyword strategy, account optimization, compliance, and performance reporting.
Optimize Ticketmaster marketing tools and audience engagement capabilities to expand reach, improve targeting, drive ticket sales, and maximize platform value.
Partner with internal teams and Ticketmaster representatives to use audience data, promotional tools, campaign capabilities, and performance insights.
Coordinate with marketing, communications, and social media colleagues on content and brand consistency across the website, blog, email marketing, and social media.
Identify gaps, overlaps, and opportunities across digital channels to promote cohesive messaging, creative assets, calls to action, and audience experiences.