Digital Marketing Coordinator

HYDAC TECHNOLOGY CORPORATION•Bethlehem, PA

About The Position

The Digital Marketing Coordinator supports the day-to-day execution of organic digital marketing with a strong emphasis on social media and short-form video. This role plans and publishes content, captures and edits video, and uses analytics to continuously improve performance. The coordinator also provides light support in CRM and reporting (including Microsoft Dynamics and Power BI), and helps keep website content accurate, current, and aligned with campaign priorities.

Requirements

5–7 years of experience in digital marketing, videography, social media, content creation, or a related role (with a portfolio demonstrating capability).
Demonstrated experience creating and editing short-form video content for social platforms.
Working knowledge of organic social best practices (content planning, publishing workflows, captions/hashtags, basic community management).
Strong writing and editing skills with the ability to adapt tones for different audiences.
Comfort working with analytics and reporting to improve content performance (e.g., platform analytics and/or Google Analytics concepts).
Basic understanding of website content management systems (CMS) and content publishing workflows.
Proficiency with Microsoft 365 tools (Teams, Outlook, PowerPoint, Excel).
Strong organizational skills, attention to detail, and ability to manage multiple priorities in a deadline-driven environment.

Nice To Haves

Experience supporting CRM-driven marketing workflows; familiarity with Microsoft Dynamics 365 (or similar CRM) for campaign tracking, segmentation, and data hygiene.
Familiarity with Power BI dashboards and basic reporting concepts (filters, visuals, KPI summaries).
Basic SEO understanding (on-page fundamentals, metadata, internal linking, keyword intent) and how content supports discoverability.
Experience with B2B, industrial, engineering, or technical audiences and translating complex topics into clear digital content.
Hands-on experience with photo/video equipment (DSLR/mirrorless cameras, microphones, lighting) and file management best practices.
Experience working with brand standards, review/approval workflows, and rights management for imagery/video.
Experience supporting paid digital advertising (search, social, and/or programmatic display), including geo-fencing/event targeting, website retargeting, contextual/categorical targeting, and CRM-based matched audiences; understanding of privacy-aware tracking and measurement concepts.
Knowledge of online marketing best practices.

Responsibilities

Build and manage a consistent publishing cadence across priority channels (e.g., LinkedIn, YouTube, Instagram, Facebook) using an editorial calendar; ensure posts follow brand, legal, and quality guidelines.
Concept, script, storyboard, and produce short videos (Reels/Shorts-style) from existing assets and new footage; optimize content for each platform’s format, length, captions, and best practices.
Support on-site and in-house video shoots (setup, lighting, audio, framing); edit footage into polished deliverables (cuts, color correction, basic motion graphics, titles, audio leveling, captioning) and export platform-ready versions.
Create digital-first assets (copy, images, simple graphics, short clips) and repurpose long-form content (webinars, podcasts, demos, application stories) into social-ready formats.
Help monitor comments and messages, route technical questions to subject-matter experts, and escalate issues appropriately; support engagement activities that build credibility and reach.
Coordinate and execute basic website content changes in the CMS (landing pages, blogs/news, product/application pages) and ensure content accuracy, link integrity, and consistent messaging. Conduct site audits for content accuracy.
Assist in planning and execution of digital advertising programs that complement organic efforts, including geo-fencing (event and location-based targeting), website retargeting, and always-on awareness/consideration campaigns; coordinate creative versions, audiences, flight dates, budgets, and campaign QA.
Support new-customer acquisition efforts by building and maintaining target audiences (e.g., contextual and categorical targeting, account/industry segments, and CRM-based matched audiences). Partner with Sales and Marketing to align outreach with CRM segments and lifecycle stages and ensure messaging is consistent across touchpoints.
Monitor and report on campaign KPIs (impressions, reach, clicks/CTR, view-throughs, landing-page engagement, conversions where applicable); recommend optimizations based on performance, audience quality, and website behavior. Coordinate pixel/tag needs and ensure tracking is implemented appropriately.
Track performance by channel and content type; produce recurring summaries highlighting what’s working, what’s not, and recommended next actions based on data.
Coordinate with Marketing and Sales on campaign tracking and audience segments; support contact/list hygiene activities and ensure digital campaigns align with CRM processes.
Work with Product, Sales, and Engineering teams to capture stories, schedule content, gather approvals, and keep projects moving on timeline.