Digital Marketing Coordinator

MileOne Autogroup•Baltimore, MD

8d•$55,000 - $65,000•Onsite

About The Position

MileOne is hiring a Digital Marketing Coordinator for its internal Marketing team. This onsite position is based at the corporate office in Towson, Maryland. The role reports to the Digital Marketing Manager and works closely with them on day-to-day initiatives, vendor communications, and internal partner coordination. Its primary focus is coordinating digital projects across more than 70 websites, including product launches, site enhancements, enterprise-wide marketing projects, and inventory optimization across first- and third-party platforms. Strategic thinking, attention to detail, problem-solving, and adaptability are important to success in the role. The position is part of a 30-person marketing and creative team that develops marketing solutions for MileOne, a large automotive dealership group. The team collaborates with agencies and partners and emphasizes analytical marketing, collaboration, active learning, and skill development. The role also supports monitoring and reporting for marketing efforts, cross-team initiatives, campaign development, and continued learning about digital marketing in the automotive industry. The salary range is $55,000–$65,000. MileOne describes its employee programs as including health and financial benefits, training and mentoring, an Employee Purchase Program, the MileOne Support Fund, the NextMile Scholarship Program, and an Employee Assistance Program. Certain roles require mobile-based authentication and access to a compatible mobile device and MileOne-approved security applications; the posting does not specify whether this role is one of them.

Requirements

At least 2 years of marketing experience in an agency or client environment, focused on digital advertising or marketing and analytics.
Strong project management and organizational skills, including attention to detail, multitasking, prioritization, and meeting goals and deadlines in a fast-paced environment.
Understanding of core digital marketing strategies, tactics, and creative principles.
Strong verbal and written communication skills.
Demonstrated drive and willingness to solve problems and think outside the box.
Ability to work as a team player and build positive working relationships.

Nice To Haves

BA/BS degree in Advertising/Marketing, Communications, or Business preferred.
Automotive or retail experience preferred.
Advanced proficiency in Microsoft 365, including Excel, Word, Outlook, and SharePoint, is a bonus.
Familiarity with Google Analytics, CRM/database systems, HTML, or Adobe software is a plus.

Responsibilities

Coordinate website projects with internal teams and external vendors on a daily basis.
Serve as the primary point of contact for the website provider, managing project priorities, timelines, deliverables, and communications with internal teams.
Lead end-to-end launches, integrations, and enhancements of website tools, including enrollments, implementation coordination, testing, quality assurance, and post-launch validation.
Oversee website tools' ongoing functionality, identify issues proactively, coordinate troubleshooting, and manage enhancements with internal teams and vendors.
Coordinate communications with external vendors and work with internal subject-matter experts to provide direction and keep projects on track.
Maintain and optimize vehicle listing sites.
Ensure group-wide strategies across inventory management systems, dealership websites, and third-party listings are accurate, consistent, and aligned.
Monitor and maintain inventory presence by coordinating solutions and optimizations with relevant teams.
Partner with Regional Marketing teams to optimize and oversee dealer profiles.
Attend vendor meetings with the Digital team to follow trends, learn about new features, and communicate updates as needed.
Contribute to large-scale digital, communications, and technical projects.
Maintain accurate, current departmental resources and make information and materials accessible to internal teams.
Assist with monitoring and reporting on marketing efforts using tools such as Google Analytics and Meta Business Suite.
Support timely cross-team projects and initiatives.
Attend strategy and planning meetings with marketing, creative staff, and the digital agency.
Help develop engaging campaign ideas to achieve business goals.
Build knowledge of digital marketing in the automotive business and prioritize personal growth as a digital marketer in the automotive industry.
Collaborate with the Digital team to identify potential business challenges and opportunities.