Digital Marketing Coordinator

MileOne Autogroup•Baltimore, MD

6d•Onsite

About The Position

MileOne is hiring a Digital Marketing Coordinator for its internal Marketing team. This onsite role is based at the corporate office in Towson, Maryland, and coordinates digital projects across more than 70 websites. The coordinator works closely with the Digital Marketing Manager on day-to-day initiatives and helps manage communications with vendors and internal partners. The work includes website product launches, enhancements, enterprise-wide marketing projects, coordination across internal departments and external teams, and optimization of inventory presence on first- and third-party platforms. Strategic thinking, attention to detail, problem-solving, and adaptability are important to the role’s success. The position is part of a 30-person marketing and creative team that develops marketing solutions for a large automotive dealership group and collaborates with agencies and other partners. The role also contributes to marketing monitoring and reporting, campaign ideas, and large-scale digital, communications, and technical projects. MileOne describes its office as exciting and energetic and emphasizes collaboration, learning, and career growth. The stated salary range is $55,000–$65,000. MileOne offers health and financial benefits, training and mentoring, an Employee Purchase Program, the MileOne Support Fund, the NextMile Scholarship Program, and an Employee Assistance Program. The company is an equal opportunity employer and maintains a drug-free work environment.

Requirements

At least 2 years of marketing experience in an agency or client environment, focused on digital advertising or marketing and analytics.
Strong project management and organizational skills, including attention to detail, multitasking, prioritization, and meeting goals and deadlines in a fast-paced environment.
Understanding of core digital marketing strategies, tactics, and creative principles.
Strong verbal and written communication skills.
Drive and willingness to solve problems and think outside the box.
Ability to work as a team player and build positive working relationships.

Nice To Haves

BA/BS degree in Advertising, Marketing, Communications, or Business preferred.
Automotive or retail experience preferred.
Advanced proficiency across Microsoft 365, including Excel, Word, Outlook, and SharePoint, is a bonus.
Knowledge of or familiarity with Google Analytics, CRM/database software, HTML, or Adobe programs is a plus.

Responsibilities

Coordinate website projects with internal teams and external vendors on a daily basis.
Serve as the primary point of contact for the website provider, managing project priorities, timelines, deliverables, and internal communications.
Lead end-to-end execution of website tool launches, integrations, and enhancements, including enrollments, implementation coordination, testing, quality assurance, and post-launch validation.
Oversee website tool functionality, identify issues, coordinate troubleshooting, and manage enhancements with internal teams and vendors.
Facilitate communication with external vendors and work with internal subject-matter experts to provide direction and keep projects on track.
Maintain and optimize vehicle listing sites.
Ensure group-wide strategies across inventory management systems, dealership websites, and third-party listings are accurate, consistent, and aligned.
Monitor and maintain inventory presence by coordinating solutions and optimizations with relevant teams.
Partner with Regional Marketing teams to optimize and oversee dealer profiles.
Attend vendor meetings with the Digital team to follow trends, learn new features, and communicate updates.
Contribute to large-scale digital, communications, and technical projects.
Maintain accurate, up-to-date departmental resources and make information and materials accessible to internal teams.
Assist with monitoring and reporting on marketing efforts, including Google Analytics and Meta Business Suite.
Support timely cross-team projects and initiatives.
Attend strategy and planning meetings with marketing staff, creative staff, and the digital agency.
Help develop ideas for engaging campaigns that achieve business goals.
Acquire knowledge of digital marketing in the automotive business.
Collaborate with the Digital team to identify potential business challenges and opportunities.
Prioritize personal growth as a digital marketer in the automotive industry.