Digital Marketing Coordinator

Foster Fuels•Forest, VA

About The Position

The Digital Marketing Coordinator writes, edits, and enhances content for external communication channels, including the company website and social media platforms. The role calls for creativity, attention to detail, and a passion for enhancing the Foster Fuels brand. The coordinator works with the Marketing team and other operations departments to ensure content is accurate and consistent with company strategy. The position also involves researching industry topics, preparing and publishing marketing copy, creating short-form video content, and evaluating competitors’ websites and social media accounts to help improve the brand. The coordinator adapts to changing priorities and meets deadlines with minimal oversight.

Requirements

  • Bachelor of Arts or Bachelor of Science degree in Marketing, Graphic Design, or a similar field.
  • At least 1 year of experience in Marketing or a related field.
  • Ability to work with Content Management Systems.
  • Creativity, attention to detail, and project management skills, including the ability to meet deadlines.
  • Excellent communication skills and creative thinking.
  • Proficiency and skill in Adobe CC.
  • Familiarity with SEO.
  • Experience with web analytics software and keyword tools.

Responsibilities

  • Research industry-related topics at the local and national level to enhance the Foster Fuels brand.
  • Prepare well-structured drafts using digital word processing and publishing platforms.
  • Create and distribute marketing copy promoting Foster Fuels and its products and services across social media and digital platforms.
  • Create short video content for marketing on digital media platforms.
  • Write compelling and accurate content consistent with the company brand, using creativity and attention to grammar and spelling.
  • Adapt to changing priorities and meet or exceed deadlines with minimal oversight.
  • Benchmark competitive websites and social media accounts to continually improve the Foster Fuels brand.
  • Use virtual communication methods to communicate effectively with other departments.
  • Perform other duties as assigned.
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