Digital Marketing & Brand Coordinator

Michaelis Corporation•Indianapolis, IN

5d•$40,000 - $50,000•Onsite

About The Position

This role is an early-stage, growth-oriented marketing position for someone who wants to help build something, not just walk into something that already exists. You will support and help grow the company’s digital marketing, branding, and lead-tracking efforts under the direction of the Vice President. Over time, this role is expected to expand in responsibility and ownership as systems are built, skills grow, and trust is earned. The right person is curious, creative, and organized but also willing to learn the business side of marketing, including how leads turn into booked jobs and revenue. This role is hands-on, real-world, and closely connected to operations, customer service, and business development. This role is best suited for someone who is early in their marketing career and wants real ownership, not just task work, enjoys learning how systems are built, not just how they are used, is comfortable with some ambiguity and growth over time, wants exposure to how marketing actually impacts a business, not just content and campaigns, and is open to feedback, coaching, and developing new skills. This role is not a good fit for someone who needs everything documented, finalized, and polished on day one.

Requirements

2–3 years of experience in marketing, communications, or a related field
Familiarity with social media platforms and content creation
Comfortable learning new tools and systems
Organized, curious, and detail-oriented
Strong communication skills
Willing to be in the field and interact with crews and customers

Nice To Haves

Early in their marketing career and wants real ownership, not just task work
Enjoys learning how systems are built, not just how they are used
Comfortable with some ambiguity and growth over time
Wants exposure to how marketing actually impacts a business, not just content and campaigns
Open to feedback, coaching, and developing new skills

Responsibilities

Assist with creating and posting content on social media platforms
Help manage organic (non-paid) social media with a storytelling mindset
Support content that shows company culture (for recruiting), builds trust and credibility with customers
Help maintain a content calendar
Use common social media tools to schedule and manage posts
Occasionally visit job sites or company events to capture photos/videos/content
Help maintain brand consistency across materials
Assist with ordering and organizing company swag, event materials, and branded items for employees and business development
Support internal requests for simple graphics or branded materials
Learn and follow brand guidelines, with guidance from leadership
Assist with tracking where leads come from (calls, forms, events)
Help maintain basic lead source reporting
Learn how attribution works across phone calls, website forms, digital campaigns, and business development efforts
Support weekly reporting of basic marketing and lead metrics
Assist with email and SMS campaigns
Help with customer follow-ups, review requests, and simple automations
Learn industry tools commonly used in home services marketing
Cross-trained to assist with inbound calls during spikes in volume
Help book appointments when needed
Gain exposure to how CSRs handle leads and why booking rate matters
Work closely with CSR training partners to understand best practices
Learn how marketing and customer service work together to protect leads
Support business development events and initiatives
Help with administrative tasks related to events
Assist with tracking business development leads
Work closely with the business development team to understand outcomes
Assist with light website updates such as adding new employees and simple content edits
Participate in weekly meetings with the external marketing agency
Help track tasks, updates, and follow-ups from agency work