Brand Marketing Coordinator

Fashionphile•New York, NY

8h•Onsite

About The Position

FASHIONPHILE is seeking a Brand Marketing Coordinator to manage the FASHIONPHILE Archive Tour and build brand partnerships and talent relationships that strengthen the company’s reputation in luxury resale. This cross-functional role owns a visible part of the brand calendar, coordinating with Creative, Procurement, Retail, and Brand leadership. The position requires travel flexibility and an in-office schedule Tuesday through Friday at the Chelsea, NY location. The coordinator will plan and execute 12–14 Archive Tour activations per year, manage partnerships from prospecting through campaign execution, oversee influencer and talent product loans and guest experiences, support podcast guest coordination, and represent FASHIONPHILE at industry and brand events. The role calls for close attention to detail, strong project management, and the ability to manage multiple stakeholders and workstreams. The target hiring salary range is $68,000–$72,000, based on work location, experience, and alignment with role requirements.

Requirements

2–4+ years of experience in brand marketing, activations, partnerships, or experiential events.
Absolute, Type-A attention to detail.
Ability to manage multiple stakeholders and workstreams without dropping details.
Strong project management instincts and comfort owning projects from initial concept through final execution.
Excellent relationship-building skills with talent, partners, and internal teams.
Flexibility to travel roughly one week per month, potentially more depending on the tour schedule.
Availability to work occasional weekends and evenings for pop-ups, events, and activations.
Genuine interest in luxury fashion, resale, and the FASHIONPHILE brand.

Nice To Haves

Experience in luxury, fashion, or retail.

Responsibilities

Own end-to-end planning and execution of 12–14 FASHIONPHILE Archive Tour pop-up activations annually, from concept through breakdown.
Partner with Creative on pop-up design, assets, and the in-store experience.
Partner with Procurement on assortment planning and inventory logistics for each tour stop.
Partner with Retail on venue logistics, staffing, and on-site activation execution.
Coordinate stakeholders and keep tour timelines, budgets, and deliverables on track.
Prospect, pitch, and secure partnerships that elevate FASHIONPHILE’s brand positioning and reach.
Manage partnerships from concept through full marketing execution, including follow-through, timelines, deliverables, stakeholder alignment, and reporting.
Manage the full lifecycle of product loans to influencers and notable figures, from request through return, ensuring requirements are met.
Encourage brand tags and organic content from loan recipients and build relationships with talent and their teams.
Invite and host influencers at FASHIONPHILE locations and Archive Tour stops, curating guest experiences and maximizing content and coverage.
Lead NYC influencer tours, including briefs and content direction, and oversee influencer tour logistics company-wide.
Coordinate guest outreach, liaison, and scheduling for FASHIONPHILE Unboxed.
Represent FASHIONPHILE at industry and brand events, frequently in support of Retail, maintaining a consistent brand presence.
Host partners at FASHIONPHILE locations as needed for content creation.