Brand Marketing Coordinator

FASHIONPHILE • New York, NY

9d • $68,000 - $72,000

About The Position

FASHIONPHILE is seeking a Brand Marketing Coordinator to support how its brand appears in physical spaces and through the people who champion it. The role is part of the Brand team and has two central areas of ownership: managing the FASHIONPHILE Archive Tour from end to end and developing brand partnerships and talent relationships that strengthen FASHIONPHILE’s reputation in luxury resale. The position involves close cross-functional coordination and ownership of a visible, ongoing part of the brand calendar.

The coordinator plans and executes 12–14 Archive Tour activations each year, working with Creative on pop-up design and assets, Procurement on merchandise assortment and inventory logistics, and Retail on venues, staffing, and on-site execution. The role also prospects and manages partnerships, oversees influencer and talent product loans, hosts influencers and partners at company locations, supports influencer tours and podcast guest scheduling, and represents FASHIONPHILE at industry and brand events. Travel is roughly one week per month and may be more depending on the tour schedule; occasional weekend and evening work is expected for activations and events.

Requirements

• 2–4+ years of experience in brand marketing, activations, partnerships, or experiential events.
• Exceptional attention to detail.
• Ability to manage multiple stakeholders and workstreams without losing details.
• Strong project management skills and ability to own projects from initial concept through final execution.
• Excellent relationship-building skills with talent, partners, and internal teams.
• Flexibility to travel roughly one week per month, potentially more depending on the tour schedule.
• Availability to work occasional weekends and evenings for pop-ups, events, and activations.
• Genuine interest in luxury fashion, resale, and the FASHIONPHILE brand.

Nice To Haves

• Experience in luxury, fashion, or retail.

Responsibilities

• Own end-to-end planning and execution of the FASHIONPHILE Archive Tour pop-up, including 12–14 activations per year from concept through breakdown.
• Partner with Creative on pop-up design, assets, and the in-store experience.
• Partner with Procurement on assortment planning and inventory logistics for each tour stop.
• Partner with Retail on venue logistics, staffing, and on-site activation execution.
• Coordinate stakeholders and keep tour timelines, budgets, and deliverables on track.
• Prospect, pitch, and secure brand partnerships that elevate FASHIONPHILE’s positioning and reach.
• Manage partnerships from concept through marketing execution, including timelines, deliverables, stakeholder alignment, and reporting.
• Manage the full lifecycle of product loans to influencers and notable figures, from request through return, ensuring requirements are met.
• Encourage brand tags and organic content from loan recipients and build relationships with talent and their teams.
• Invite and host influencers at FASHIONPHILE locations and Archive Tour stops to curate the guest experience and maximize content and coverage.
• Lead New York City influencer tours, including briefs and content direction, and oversee influencer tour logistics company-wide.
• Host partners at FASHIONPHILE locations as needed for content creation.
• Coordinate guest outreach, liaison, and scheduling for FASHIONPHILE Unboxed.
• Represent FASHIONPHILE at industry and brand events, frequently in support of Retail, and maintain a consistent brand presence.

Benefits

• Medical, dental, and vision coverage.
• Flexible spending account options for medical, dependent care, and commuter benefits.
• Paid time off, paid sick time, and paid holidays.
• 401(k) with a generous matching program.
• Free life insurance and accidental death and dismemberment insurance.
• Long-term disability insurance.
• Employee discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed