Digital Growth Marketing Manager – CRO, SEO, Email & Social Media (AI-Powered)

Herbal Goodness

19d•Remote

About The Position

Herbal Goodness is seeking a hands-on, AI-savvy Digital Growth Marketing Manager to grow the company’s online presence, improve website conversions, increase customer engagement, and drive measurable revenue growth. The role combines technical marketing, creative content production, and analytics, with responsibility for executing work directly rather than focusing only on strategy or supervision. The manager will optimize the Shopify customer experience, improve technical SEO and organic growth, manage email campaigns and retention automations, and oversee social media content and engagement across multiple platforms. The role also requires personally producing professional-quality AI-assisted images and videos, marketing copy, and other creative content while maintaining brand consistency and accurate product representation. The position analyzes performance across e-commerce, search, email, and social platforms; builds dashboards; and provides concise weekly reports with recommendations and measurable action plans. It is full-time and 100% remote, with consistent availability during agreed working hours and regular virtual collaboration with a U.S.-based team. A reliable computer, internet connection, and professional remote workspace are required.

Requirements

At least 4 years of hands-on experience in digital marketing or e-commerce growth.
Bachelor's degree in Architecture, Engineering, Marketing, Business, or a related field.
Proven experience with Shopify CRO, technical SEO, email marketing, and social media management.
Strong working knowledge of Klaviyo, Google Analytics 4, Google Search Console, and Shopify Analytics.
Advanced proficiency in AI image generation, video creation, and digital content production.
Excellent graphic design, video editing, copywriting, and storytelling skills.
Strong Excel or Google Sheets skills and demonstrated ability to analyze marketing performance.
Experience with A/B testing, customer behavior analysis, and data-driven optimization.
Excellent communication, organization, and project management skills.
Ability to work independently, take initiative, and consistently meet deadlines in a remote environment.
Ability to create outstanding images and videos personally, rather than only managing designers or agencies.
Consistent availability during agreed working hours.
Reliable computer, internet connection, and professional remote workspace.

Nice To Haves

Experience with health and wellness brands.
Shopify Liquid, HTML, or CSS experience.
Experience with marketing automation and advanced AI creative workflows.
Introduction video explaining experience and fit is preferred.

Responsibilities

Optimize Shopify product pages, landing pages, navigation, and checkout experiences to increase sales.
Analyze customer behavior using GA4, Shopify Analytics, Microsoft Clarity, or similar tools.
Conduct A/B tests and implement improvements to conversion rates, average order value, and revenue per visitor.
Create landing pages and promotional experiences.
Conduct technical SEO audits and address indexing, crawling, duplicate content, and website performance issues.
Optimize site architecture, metadata, internal linking, schema markup, and Core Web Vitals.
Perform keyword research and optimize product pages, collections, and blog content using SEO tools.
Manage email marketing campaigns and automations using Klaviyo or similar platforms.
Build and optimize welcome, abandoned cart, post-purchase, replenishment, and win-back flows.
Create email designs, copy, and customer segments; improve email-attributed revenue, click-through rates, conversions, and repeat purchases.
Manage social content creation, scheduling, and engagement across Instagram, Facebook, TikTok, Pinterest, and YouTube.
Create posts, Reels, short-form videos, graphics, and educational content; develop monthly content calendars and execute creative campaigns.
Analyze social engagement, reach, traffic, and conversions to improve performance.
Use AI tools to create product images, lifestyle visuals, promotional graphics, marketing videos, animations, Reels, scripts, captions, product education, and marketing copy.
Create and test multiple creative variations while maintaining visual quality, brand consistency, and accurate product representation.
Analyze performance data across Shopify, GA4, Google Search Console, Klaviyo, and social platforms.
Build performance dashboards using Excel, Google Sheets, or Looker Studio.
Track conversion rates, organic traffic, email revenue, engagement, customer retention, and sales; identify trends, gaps, and growth opportunities.
Provide concise weekly reports with clear recommendations and measurable action plans.
Work independently, take initiative, meet deadlines, and collaborate virtually with the U.S.-based team.