Digital Growth Analyst
About The Position
The Digital Growth Analyst owns site performance analytics, customer analytics, voice-of-customer insights, and conversion rate optimization across EVEREVE.com and other digital touchpoints. The role supports conversion, site engagement, customer retention, and revenue by synthesizing Google Analytics and internal metrics into business reviews, evaluating customer feedback, and identifying friction in the digital shopping funnel. The position also supports EVEREVE’s digital presence through local store data management, organic search ranking and visibility tracking, and monitoring AI/LLM citations. In partnership with Site Merchandising, Product, UX/UI, Marketing, and Content teams, the analyst turns quantitative metrics, search performance, and qualitative customer insights into prioritized growth strategies. The role is based in Edina, Minnesota and is not remote.
Requirements
- Experience in digital analytics, customer analytics, conversion rate optimization (CRO), or digital growth marketing in an ecommerce or retail environment.
- Strong command of A/B and multivariate testing methodologies, structured experimentation frameworks, and conversion optimization strategies.
- Deep experience using web analytics tools such as Google Analytics and dashboarding platforms such as Looker to extract insights, manage performance reporting, and share findings cross-functionally.
- Proven experience conducting keyword research, tracking organic search rankings, and analyzing site visibility and brand presence across search engines and AI/LLM discovery channels.
- Ability to combine quantitative customer analytics with qualitative customer feedback to develop data-driven hypotheses and present actionable recommendations to executive stakeholders.
- Strong project management and cross-functional collaboration skills, including experience partnering with UX, Marketing, and Product teams.
- Strong analytical curiosity and focus on understanding customer shopping behavior and driving measurable revenue outcomes.
Nice To Haves
- Hands-on experience with CRO and behavioral experimentation platforms.
- Experience auditing and managing customer review platforms such as Yotpo, store listing platforms such as Yext, customer surveys, and user experience feedback tools.
- Experience with SEO/GEO tracking software, keyword research tools, customer lifetime value (LTV) analysis, and Shopify ecommerce environments.
- Interest in fashion apparel, retail, and creating intuitive customer experiences aligned with the EVEREVE brand.
Responsibilities
- Evaluate shopping behavior, cohort trends, and funnel drop-offs to improve conversion rates, average order value, traffic efficiency, and customer retention.
- Own weekly, monthly, and ad-hoc business reporting using Google Analytics and internal tools, and deliver actionable findings to cross-functional stakeholders and executive leadership.
- Analyze site funnel performance, digital customer journeys, and on-site behavior to identify drop-offs, user experience friction, and high-converting paths.
- Drive organic and local search (SEO) and Generative Engine Optimization (GEO) strategies through keyword research and tracking site visibility and LLM citations.
- Manage customer reviews and feedback loops by auditing and synthesizing product reviews, customer sentiment, and surveys to inform user experience improvements.
- Build, prioritize, and execute the A/B and multivariate testing roadmap, from hypothesis generation and stakeholder alignment through analysis, recaps, and rollout.
- Lead business evaluation, configuration, and ongoing optimization of CRO tools, behavioral analytics capabilities, and platform features.
- Collaborate with Site Merchandising, UX/UI, Product, and Marketing teams to translate experimentation insights into lasting digital experience improvements.
Benefits
- Self-managed paid time off.
- Medical and dental insurance premiums that are 80% employer-paid for team members and 50% covered for eligible partners, spouses, and dependents.
- Paid parental leave for maternity, paternity, and adoption.
- Flexible spending accounts for eligible healthcare or dependent/daycare expenses.
- Company-paid life insurance and short-term disability insurance.
- 401(k) with a 5% company match and immediate vesting upon enrollment.
- 30% merchandise discount at EVEREVE, excluding Trendsend, and a 30% discount at Jaxen Grey.
- Flexible work model with work-from-home flexibility and four days of in-office presence.
- Culture of purpose and growth rooted in the HEART values.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
